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4-Traders Homepage  >  Equities  >  DUBAI FINANCIAL MARKET  >  Emaar Properties PJSC    EMAAR   AEE000301011

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Emaar Properties : Address Marassi Beach Resort, Emaar Hospitality Group’s second hotel project in Egypt celebrates waterfront lifestyle by the Mediterranean

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08/13/2017 | 06:47am CEST
Address Marassi Beach Resort, the second hotel project by Emaar Hospitality Group in Egypt, is redefining the standards of world-class hospitality with its idyllic waterfront location by the Mediterranean Sea, overlooking the turquoise waters of the Sidi Abdel Rahman Bay.
An integral part of Marassi, the master-planned touristic and residential development by Emaar Misr (EGX: EMFD.CA), Address Marassi Beach Resort was unveiled earlier this year at the Arabian Travel Market in Dubai. Featuring only 140 luxury rooms and suites, along the North Coast of El Alamein, the hotel is one of the 14 upcoming projects under Address Hotels + Resorts, the premium luxury hotel and serviced residences brand of Emaar Hospitality Group.
With five operational hotels in Dubai, Address Hotels + Resorts has positioned its properties as a choice perfect for business, leisure and group travellers. Positioning its messaging as 'Where life happens', Address offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance.
Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: 'Address Marassi Beach Resort is one of our prestigious international developments set along the Mediterranean coast and integrating the assorted lifestyle amenities of a central marina. The hotel is designed and developed to high standards of design and quality, and focuses on providing memorable holiday and leisure experiences for our guests. Bringing the brand values of gracious hospitality, exceptional service and unique value for guests, Address Marassi Beach Resort will further energise tourism to Marassi and contribute to the national economy supporting the development vision of the government.'
Address Marassi Beach Resort offers spectacular views of the waterfront with its interiors radiating contemporary elegance that uses earth-tone colours. Rough stone work, warm wood textures and smooth transparent glass contrast throughout the hotel to present dramatic finishes. The grounds are landscaped with creativity and sensitivity. A full range of experiences are provided from quiet sitting areas, private function spaces and interesting, meandering paths dotted with features.
Emaar Hospitality Group is also operating Address Marassi Golf Resort + Spa in Egypt, which will offer 49 luxurious and spacious rooms and suites overlooking the 18-hole golf course. Strongly influenced by classic Tuscan-style architectural features, the luxury resort will have restaurants, a spa and pool. Part of the project is Address Residences Marassi Golf Resort + Spa with only 68 Tuscan-style serviced residences and a further 20 branded residences benefiting from onsite restaurants, health spa, fitness club and swimming pool.
A true Mediterranean destination, Marassi is accessible from the Burj El Arab and El Alamein airports, both of which offer direct connections to major European cities. The resort has a marina, golf course, and daycare facilities. The first phase of the Marassi Beach Clubhouse is already open to the public. Emaar Misr has also completed the renovation of the historical Alamein Hotel, which has boosted the number of tourists to the region.

The upcoming international footprint of Address Hotels + Resorts includes: Jabal Omar Address Makkah in Saudi Arabia; Address Istanbul and Address Residences Emaar Square Istanbul in Turkey; and Address Marassi Al Bahrain. Emaar also owns and manages a portfolio of hospitality assets and under Vida Hotels and Resorts, an upscale lifestyle hotel and residences brand; and Rove Hotels, a contemporary midscale hotel and residences brand.

Emaar Properties PJSC published this content on 10 August 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 13 August 2017 04:46:05 UTC.

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Financials ( AED)
Sales 2017 18 099 M
EBIT 2017 6 207 M
Net income 2017 5 837 M
Finance 2017 2 290 M
Yield 2017 2,01%
P/E ratio 2017 10,68
P/E ratio 2018 8,82
EV / Sales 2017 3,21x
EV / Sales 2018 2,64x
Capitalization 60 428 M
Chart EMAAR PROPERTIES PJSC
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Emaar Properties PJSC Technical Analysis Chart | EMAAR | AEE000301011 | 4-Traders
Income Statement Evolution
Consensus
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Buy
Mean consensus OUTPERFORM
Number of Analysts 13
Average target price 10,0  AED
Spread / Average Target 19%
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NameTitle
Amit Jain Chief Executive & Operating Officer
Mohamed bin Ali Rashed Al-Abbar Chairman
Hussain Ahmad Dhaen Al-Qemzi Vice Chairman
Ahmed bin Jamal bin Hassan Jawa Non-Executive Director
Ahmad Thani Rashed Al-Matrooshi Director
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