16 April, 2013

du recently held the official opening of its Shop, conveniently located on the ground floor at Fujairah City Centre. It is the first in the UAE to be Leader in Energy and Environmental Design (LEED)® Platinum Certified in-line with du's efforts to become more sustainable in its business.

The 2,300 square foot store offers customers a full range of du's Consumer Mobile products, with 10 service counters plus a Bill Payment machine.

"With our new du Shop, we are now closer to our customers in Fujairah. With LEED® certification, we have proved that it is possible to provide a high level of customer service and satisfaction, while maintaining standards that are beneficial to the environment," said Maher Murad, Vice President, Retail Sales, du.

LEED® certification recognises only those projects that achieve the highest environmental ratings for sustainability; water efficiency; energy and atmosphere; consumption of materials and resources, and indoor environment quality. Based on a point system, the du Shop exceeded LEED's standards and was, therefore, awarded Platinum certification.

As a responsible company with green practices as a core pillar of its business strategy, du employs several sustainable practices. The telecom endeavours to explore and implement innovative alternative solutions that can be integrated into its business strategy and operations, to maximize business operations, reduce cost and, most importantly, contribute to a healthier, cleaner environment for customers and future generations.

-Ends-

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