24 June, 2012
du inks partnership with the UAE National Olympic Committee
The UAE's fastest-growing telecommunications company signs
on as the UAE National Olympic Committee's Official Telecom
Partner
Dubai, UAE : du announced today that it has entered
an official partnership with the UAE National Olympic
Committee (NOC) in support of the country's participation
in the London 2012 Olympics.
The partnership was announced at a meeting held at the
committee headquarters, and signed by HE Mohammed Al
Kamali, Secretary General of the UAE National Olympic
Committee (NOC), and Osman Sultan, CEO, du. Also present at
the ceremony was Fahad Abdulrahman Al Hassawi Chief Human
Resources & Shared Services Officer, Ahmed Aburahima, Vice
President, Government Relations, du and Abdul Rahman
Falaknaz, Board member, Financial Director, Member of the
executive Office, Chairman of Marketing & investment
committee, at the UAE National Olympic Committee (NOC).
Through the establishment of an online and mobile
communication campaign, this exciting joint venture aims to
provide UAE nationals and residents with the most
up-to-date source of news - chronicling the country's every
triumph and achievement during the Olympics.
The initiative will result in the creation of an additional
section entirely dedicated to the UAE Olympic News within
Eurosport Arabia, the web and mobile sports portal geared
towards sport aficionados and developed by du and
Eurosport. Eurosport Arabia was launched in 2009, offering
sports fans in the Middle East and North African an
exclusive digital channel broadcasting the latest sports
news.
"We are an Emirati company to the core, and it is a great
honour to be able to support our country's participation in
the London 2012 Olympics by partnering with the UAE
National Olympic Committee," said Sultan. "Eurosport Arabia
is the perfect platform to bring patriotic Olympics fans
closer to the action, by providing up-to-date coverage on
the UAE team's progress. On behalf of all of my colleagues,
I would like to wish the UAE delegation the very best of
luck."
Commenting on the partnership, HE Mohammed Al Kamali said:
"We would like to thank du for its unyielding support of
the UAE Olympics delegation, and for its longstanding
commitment to the country and its residents. As digital
communication outlets serve as today's leading news
sources, we believe that this partnership will prove
immensely beneficial for avid Olympic followers looking for
to-the-minute news feeds. We are working very closely
with our myriad national teams and are confident that they
will be coming home with gold medals!"
-Ends-
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