The plans come with all you need - up to 20GB free data, attractive bundled minutes, free minutes to talk to 3 preferred numbers, exclusive numbers and free smartphones

Benefit from simplicity, now more than ever before, with du's enhanced new portfolio of plans for postpaid users. The new postpaid plans - comprising of Smart Plan and Emirati Plan offer customers four options(AED 150, AED 300, AED 600 & AED 1000) to choose from - each with generous benefits on data, minutes, device discounts and preferred numbers. In addition, customers can top this up by opting for enhanced benefits in the form of premium bundle which comes with exclusive numbers with additional data.

If the customer want to make a mix of both national and international calls as well as receive calls while abroad, they can benefit from Smart Plan as it offers flexible minutes. On the other hand, customers who make more national calls will benefit from Emirati Plans which offer great benefits on national usage. Irrespective of the plan customers choose, Smart and Emirati Plans come fully loaded with up to 20 GB data, 2500 flexible minutes (Smart Plan), 5000 National Minutes (Emirati Plan) and free calls to up to 3 preferred numbers in addition to value add-ons such as exclusive mobile numbers and discounts on latest Smartphones - making their post-paid plan simpler and better.

Speaking of du's commitment to offering simplified plans to their customers, Fahad Al Hassawi, Chief Commercial Officer, du, said, "2015 is all about simplicity, the last thing we want our customer to worry about is a complicated mobile plan. Whether you have more international or national calling needs, or need more data, our Smart Plan is now powerful than ever, tailored to suit individual needs while offering the best value for money. At du, our customer forms the foundation of our product innovation; we will continue to lead in providing the market with the most innovative and affordable products and services."

The offers don't end there, customers can choose from many add-on offers- du premium bundles include exclusive Silver or Gold numbers and up to 15GB extra data with Smart Plan 300 and above with a 24 month-contract. Customers can also get discounts of up to AED 2750 on the latest Smartphones by signing a 12 month contract.

New customers can visit any du Shops or authorised dealers across the UAE, to take on this new offering. In addition, customers can order it from du's online shop and have it delivered to their doorstep anywhere in the UAE. Existing customers can simply switch to the Smart Plan.

Fewer plan price options means less calculations making du plans both simple and easy to choose. To find out more about du's Smart Plan suite please visit www.du.ae.

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