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4-Traders Homepage  >  Equities  >  Nyse  >  Edgewell Personal Care Co    

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ENERG HLDGS : Top Fashion Blogger Kelly Framel, Creator of The Glamourai, Creates Designs for Schick Intuition's Limited Edition Handle

05/18/2011 | 06:05am US/Eastern

SHELTON, Conn., May 18, 2011 /PRNewswire/ -- Schick® Intuition®, the razor that lathers and shaves in one easy step, announces today, a partnership with top fashion blogger Kelly Framel, creator of The Glamourai. For the past three years, Schick® Intuition® has released summer handles with designs that add a splash of fun to the consumers' shower experience. For 2012, Framel created three fashion forward designs for the Intuition Naturals razors and consumers will be able to vote on their favorite.

(Photo: http://photos.prnewswire.com/prnh/20110518/NY03848 )

Starting today through May 26th, consumers can visit the Schick Intuition Facebook page and view three original designs by Framel, "Le Fleur", "Le Love" and "Le Plume". After "liking" the page, fans can select their choice for next year's handle.

"We really wanted our loyal consumers to have a say in what the design of our Limited Edition handle would be," says Chit Itchon, Senior Brand Manager Schick Intuition. "Kelly created great designs for us and we are excited to see how the consumers vote."

Additionally, fans can also enter the Schick® Intuition® Summer Essentials Sweepstakes. Three lucky winners will receive The Glamourai's top five summer essentials, which includes everything from stylish sunglasses to a must-have beach tote to the new Schick Intuition Naturals razor - everything you'll need to look smooth and stylish this season.

"We are very excited to partner with The Glamourai on our first ever consumer voted Limited Edition design contest," says Itchon. "Our consumer is on-the-go and looks to Intuition to provide her with a product that simplifies her life and leaves her legs silky smooth. Now with Kelly's help, we are bringing a little fashion into her shower routine too."

"I'm extremely thrilled to partner with Schick Intuition to design their 2012 Limited Edition Naturals handle," says Kelly Framel, creator of The Glamourai. "It's always fun to bring fashion and style into all aspects of your life and these stylish razor handles will allow women to do just that."

Fan's can follow @SchickIntuition on Twitter and on Facebook, and follow Kelly Framel at: @TheGlamourai and on her website www.TheGlamourai.com, for updates on the sweepstakes, fun giveaways and information on the winning handle design.

Schick® Intuition is a product of Energizer Personal Care. A leading manufacturer of razors and blades around the world, Energizer Personal Care is a subsidiary of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. It ranks as the world's second largest manufacturer and marketer of wet shave products for men and women. Energizer Personal Care markets products in over 100 countries worldwide under the Schick and Wilkinson Sword brands. For more information on shaving and the Schick® Intuition, visit facebook.com/schickintuition. © 2011 Energizer. Schick, Intuition and other marks are trademarks of Energizer.

Kelly Framel, the creator of TheGlamourai.com, is a New York- based blogger that glitters her site with inspiring photos ranging from self-styled vintage outfits to fashion editorial past and present. Her site has been named "10 NYC Fashion Blogs Worth Reading," by the Huffington Post and WWD listed The Glamourai as one of the twelve fashion destinations online. Her site is followed by over a million adoring fans per month.

SOURCE Schick Intuition

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