Today, Energizer announces a significant packaging improvement
designed to reduce the occurrence of ingestions of coin-sized button
batteries by children and the associated medical complications. The
innovative new packaging, coming soon to store shelves nationwide, is
made from more durable and flexible materials that make it very
difficult for young children to open.* In addition to deterring children
from getting into the package, Energizer has added easily
understood icons on the front of the package to let parents know to keep
the batteries away from small children, along with detailed warning copy
advising of the danger of ingesting coin cell batteries and how to get
help if they are swallowed. Once an adult has opened the package,
they'll see a warning sticker on the back of the battery itself (with a
tab for easy removal) that further reinforces the safety message. While
the transition at retail may take some time, it is fully expected to be
complete prior to the upcoming Holiday season.
New Coin Lithium Batteries with Child Resistant Packaging (Photo: Business Wire)
Coin-sized button batteries are common household batteries that can be
used safely to power everyday devices such as small remote controls,
watches, calculators, flameless candles, car key fobs, talking greeting
cards and other gadgets that small children often like to play with. The
problem occurs if a child accesses the batteries and swallows one, which
can lead to serious injury and even death.
"The incidence and severity of button cell battery ingestion is on the
rise and not only did we want to bring visibility to what is an
invisible threat in many homes, but we made a commitment to work toward
both technology and packaging solutions that can save lives," said
Stacey Harbour, Energizer Director of Marketing, U.S. Batteries.
"The new child-resistant packaging can help prevent ingestion and is a
big step in the right direction."
In addition to a dedicated effort to improve both coin battery packaging
and warnings associated to the batteries, Energizer has been
leading positive change in this arena through additional research,
advocacy and educational efforts. The company supports the National
Capital Poison Center to research issues to prevent and treat battery
ingestion and help consumers and doctors treat battery ingestion
emergencies. The Center also advocates for other electronics companies
to address the problem by developing child-resistant battery
compartments. Most significantly, Energizer partnered with Safe
Kids USA, a leader in the field of child safety, to launch The Battery
Controlled. This campaign is raising awareness through advertising,
printed materials and videos with important prevention and treatment
tips for parents, caregivers, safety advocates and the medical community.
"While children usually swallow coin cell batteries they obtain directly
from products or find left out or discarded, child-resistant packaging
that meets the strict CPSC regulations has the potential to eliminate up
to 11 percent of coin cell battery ingestions," said Dr. Toby Litovitz
of the National Capital Poison Center, a key advisor for The Battery
Controlled. "It's positive to see Energizer take a leadership
position on this, and we hope this effort mobilizes all device and
battery companies to identify and implement ways to reduce both the
incidence of battery ingestion and the severity of the damage that can
occur when these cells are swallowed."
For more information about Energizer® coin
lithium button batteries, visit www.Energizer.com.
For more information about the risks of ingesting coin lithium batteries
and the steps to prevent and treat the problem, visit www.thebatterycontrolled.com.
*Meets Consumer Product Safety Commission guidelines for
Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, MO, is
one of the world's largest manufacturers of primary batteries, portable
flashlights and lanterns. Energizer is a global leader in the
dynamic business of providing power solutions with a full portfolio of
products including Energizer® brand battery products Energizer®
MAX® premium alkaline; Energizer®
Ultimate Lithium; Energizer® Advanced
Lithium; Rechargeable batteries and charging systems; portable
flashlights and lanterns; power connectors, inductive chargers and, most
recently, comprehensive household lighting collections.
Energizer continues to fulfill its role as a technology innovator
by redefining portable power solutions to meet people's active lifestyle
needs for today and tomorrow with chargers for rechargeable portable
devices; charging systems for wireless video game controllers; and
specialty batteries for hearing aids, health and fitness devices, as
well as for keyless remote entry systems, toys and watches. Energizer
is redefining where energy, technology and freedom meet to bring to
market consumer-focused products that power the essential devices that
help people stay connected and on the go at work and at play. Visit www.energizer.com,
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50402274&lang=en
Blick & Staff Communications
Heather Allen, 314-727-5700 ext.