Entergy Corporation : Entergy Takes Bite of Apple, Enters the App World
06/26/2012| 11:00am US/Eastern
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Company further enhances customer and stakeholder
communications
New Orleans, La. - Entergy has been a leader in the utility
industry in providing Web transaction services, including My
Account, outage
and transaction texting, outage maps and
mobile Web access. Now, Entergy adds a new tool to its
digital communications: The Entergy App for iPhone.
Combined with other recently launched digital offerings -
My Home and
My Advisor - the app further solidifies Entergy's
commitment to addressing customer wants and needs. The first
version of the Entergy app features customer account
information, company news, nuclear energy basics,
environmental performance details and more.
"This is another great tool for our customers. It illustrates
our focus on delivering a positive customer experience by
providing information that matters most to them using a
variety of platforms," said Rod West, executive vice
president and chief administrative officer. "We have such a
wide range of audiences with an even wider range of needs. So
we listened to our stakeholders and made sure to design our
app in a way that puts them in complete control of what they
ultimately see on their phone."
The Entergy app's architecture is unique, allowing users to
personalize their home screen with sections relevant to their
interests.
"The end result is just the beginning," West said. "The app
is an innovative new channel for public engagement, but we
are already developing additional features based on initial
user input."
The Entergy App is
available today for download on the Apple App Store. An Android
version of the app is currently in development.
Entergy Corporation is
an integrated energy company engaged primarily in electric
power production and retail distribution operations. Entergy
owns and operates power plants with approximately 30,000
megawatts of electric generating capacity, and it is the
second-largest nuclear generator in the United States.
Entergy delivers electricity to 2.8 million utility customers
in Arkansas, Louisiana, Mississippi, and Texas. Entergy has
annual revenues of more than $11 billion and approximately
15,000 employees.
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