EQUINIX : Etsy Expands into SV5 Equinix Data Center
06/14/2011| 08:15am US/Eastern

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O'Reilly Velocity Conference--Equinix, Inc. (Nasdaq: EQIX), a
provider of global data center services, today announced that Etsy, the
online marketplace for handmade and vintage goods and supplies, has
expanded into Equinix's Silicon Valley SV5 International Business
Exchange? (IBX®) data center. Etsy already leverages Platform Equinix?
in New Jersey and currently runs its off-site disaster recovery and
storage infrastructure from Equinix's Silicon Valley SV2 facility.
From its inception, the Etsy community has experienced rapid growth and
now spans the globe with buyers and sellers in more than 150 countries.
Since 2008, Equinix has supported this growth as Etsy jumped from one
million to more than nine million members, and from 250 million to more
than 1 billion page views per month. E-commerce customers are highly
sensitive to even slight delays in page loads, which can frustrate and
turn away users that might otherwise have made purchases. Platform
Equinix helps the company minimize downtime without sacrificing speed or
service to its customers and as a result helps to maximize revenue for
sellers and return on investment in infrastructure for Etsy.
Additionally, Etsy is taking advantage of its proximity to social media
partners within Equinix's facilities and has leveraged the digital media
ecosystem inside Equinix to create new partnerships with top social
media websites and content providers. These relationships contribute to
the high quality of service experienced by Etsy's customers and directly
impact the bottom line for the company and its community of sellers.
"Etsy was founded to help connect makers with buyers and we have a
singular focus to support a positive buyer-seller experience through
technology innovations," said Mike Rembetsy, director of Technical
Operations at Etsy. "By leveraging Platform Equinix, Etsy is not only
able to optimize performance, but also leverage Equinix's proximity to
partners and suppliers to continue to scale the business to meet demand."
Committed to operating an environmentally conscious organization, Etsy
was drawn to the energy-efficient innovations in Equinix's SV5 IBX.
Specifically, Equinix has deployed innovative cooling technologies and
received Leadership in Energy and Environmental Design (LEED)
certification for the facility, which opened in November of 2010.
Chris Sharp, general manager of content and digital media at Equinix,
says, "Equinix provides Etsy with the scalability and geographic
diversity to meet the company's rapid growth and performance
requirements. We look forward to building upon this relationship in the
future and helping Etsy provide buyers and sellers the best experience
possible."
About Etsy
Etsy's mission is to enable people to make a living making things, and
to reconnect makers with buyers. The company's vision is to build a new
economy and present a better choice: Buy, Sell, and Live Handmade. The
Etsy community of nine million members spans the globe with buyers and
sellers coming from more than 150 countries. There are over 800,000
active Etsy sellers. http://www.etsy.com/
About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects businesses with partners and
customers around the world through a global platform of high performance
data centers, containing dynamic ecosystems and the broadest choice of
networks. More than 3,350 enterprises, cloud, digital content and
financial companies connect to more than 650 network service providers
and rely on Platform Equinix to grow their business, improve application
performance and protect their vital digital assets. Equinix operates in
37 strategic markets across the Americas, EMEA and Asia-Pacific and
continually invests in expanding its platform to power customer growth. http://www.equinix.com
Forward Looking Statements
This press release contains forward-looking statements that involve
risks and uncertainties. Actual results may differ materially from
expectations discussed in such forward-looking statements. Factors that
might cause such differences include, but are not limited to, the
challenges of acquiring, operating and constructing IBX centers and
developing, deploying and delivering Equinix services; unanticipated
costs or difficulties relating to the integration of companies we have
acquired or will acquire into Equinix; a failure to receive significant
revenue from customers in recently built out or acquired data centers;
failure to complete any financing arrangements contemplated from time to
time; competition from existing and new competitors; the ability to
generate sufficient cash flow or otherwise obtain funds to repay new or
outstanding indebtedness; the loss or decline in business from our key
customers; and other risks described from time to time in Equinix's
filings with the Securities and Exchange Commission. In particular, see
Equinix's recent quarterly and annual reports filed with the Securities
and Exchange Commission, copies of which are available upon request from
Equinix. Equinix does not assume any obligation to update the
forward-looking information contained in this press release.
Equinix and IBX are registered trademarks of Equinix, Inc. International
Business Exchange is a trademark of Equinix, Inc.

LEWIS PR for Equinix, Inc.
Cassie Smith, +1-617-226-8840 (Media)
EquinixLEWISUS@lewispr.com
or
Etsy
Adam
Brown, +1-718-855-8874 (Media)
Adam@etsy.com
© Business Wire 2011
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