Eros International Announces Official Marketing Launch for ErosNow Platform will offer premium Bollywood content to over 19 million registered users Mumbai, July 16, 2015:Eros International Plc (NYSE: EROS) ("Eros" or the "Company"), a leading global company in the Indian film entertainment industry, today announced the official marketing launch of ErosNow, the company's dedicated online entertainment portal, as well as its upcoming content line-up of exclusive movie premieres and originals.

As host to the largest library of films, as well as premium television programs, music videos and audio tracks, ErosNow already has over 19 million registered users able to watch what they want, when they want on any internet-connected device such as laptops, tablets or mobile smartphones.
The official launch of ErosNow comes during a renaissance in India's digital landscape. According to a recent KPMG FICCI report, by 2017, India will have over one billion mobile subscribers with the market for 3G and 4G expected to grow 3.5 times to over 247 million. To capitalize on this growing market Eros is announcing a series of game-changing initiatives to the ErosNow platform, including releasing films immediately after theatrical release and prior to their television release. On July 19, this year's biggest Indian blockbuster and 2015's highest grossing Indian film so far, Tanu Weds Manu Returns, will premiere on ErosNow. Later this year popular hits such as Badlapur, NH10, Shamitabh and HappyEnding will also be available on the platform.
Commenting on the official launch, Jyoti Deshpande, Group CEO & Managing Director, Eros International Plc said, "Having conquered the big screen, we have now set our sights on something even bigger and newer with the official launch of ErosNow. We are poised to take advantage of the rapidly expanding broadband penetration and the imminent launch of 4G technology in India to reach out to the potential audience offered by close to a billion mobile connections. As consumption patterns change globally, Internet entertainment networks have begun to quickly replace traditional, linear television. It's our turn now and I believe that Eros has the leading advantage in this space with the strength of its vast content library and dominant market share. Through the ErosNow platform, we can further consolidate our leadership position and reinvent ourselves from a film studio to a more consumer facing content and digital company in the next phase of our growth."
ErosNow will also be producing its very own in-house flagship original programming to deliver high-quality, cutting-edge shows with film-like production values aimed towards young Indians, the largest demographic of the Indian population. Consumers can expect never-seen-before content across several genres that include reality shows, adaptations of hit international series, and original productions spanning drama, comedy and thrillers. Full seasons of these shows and series will be available for viewing exclusively on ErosNow. The Company will roll out its original content strategy with three ground-breaking programs:
• Khel, a wicked, dark drama featuring an insider's perspective on the twisted characters that populate the world of cricket and the Indian Premier League, directed by Karan Anshuman.
• The Client, a stylish, edgy, action-packed thriller starring Bipasha Basu as the main protagonist, due to be directed by Rohan Sippy.
• Ponniyin Selvan, an epic period drama based on a massively popular Tamil historical novel by Kalki Krishnamurthy, which is an in-house production by Eros South.

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ErosNow will also co-produce the Indian adaptation of a popular international sitcom with Anil
Kapoor Film Company (AKFC), which already has the hit Hollywood series, 24, under its belt.

Rishika Lulla Singh, CEO, Eros Digital added, "I am thrilled that ErosNow has already garnered over

19 million registered users during just its pre-launch phase, a testament to the strength of the platform. With the launch of our official marketing campaign, we are uniquely focused on driving continued subscriber growth through our unique windowing premieres and distinctive quality of our original shows. With an in-house, state-of-the-art technological platform that offers a world-class consumer experience along with exclusive and compelling content, I am confident there is vast opportunity for ErosNow going forward."

About Eros International Plc

Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as
cinema, television and digital new media. Eros International Plc was the first Indian media company
to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The company has a competitive advantage through
its extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil,
and other regional language films for home entertainment distribution. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library. For further information please visit: www.erosplc.com

About ErosNow

ErosNow is Eros International Plc's on-demand entertainment portal accessible anytime, anywhere, on nearly any Internet-connected screen. ErosNow offers its users the promise of endless
entertainment hosting the largest library of films, as well as premium television shows, music
videos and audio tracks, unmatched in quantity and quality. Premieres of latest films before their television window and high quality original drama series also differentiate the ErosNow offering. For further information please visit: www.erosnow.com
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CONTACT:

Vanisha Dhimer
Eros International Plc Investor Relations Manager vanisha.dhimer@erosintl.com
+44 207 258 9894
Erica Bartsch Sloane & Company ebartsch@sloanepr.com
+1 212-446-1875

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