7 March 2014: Escher Group announces that it has signed a contract with international food chain Just Falafel for the provision of a loyalty, coupon and pre-payment solution across its retail outlets.  Escher will deliver a tailored mobile wallet solution to Just Falafel in the UK market. The solution will launch this month in the Fulham store followed by a rollout in all Just Falafel stores throughout the UK.

Escher's innovative mobile wallet technology will enhance Just Falafel's ability to engage with their customer's in a more relevant way by giving them meaningful rewards for their purchases. The mobile wallet will provide a greater service experience to customers too, allowing them to make closed loop payments using a secure dynamic QR code as identity for payment. This functionality and the delivery of relevant content and offers to its customers will support Just Falafels customer loyalty and acquisition goals.

Liam Church, Chief Executive of Escher Group said:

"With competition on the high street increasing day by day, businesses are constantly seeking out ways to differentiate themselves from their competitors. Providing customers with rewards for their custom and convenience in how they can fulfill their purchases is one way to define and strengthen your retail position. Our mobile wallet solution for loyalty and couponing has been hugely successful with our existing customers. Furthermore our ground breaking secure pre-payment technology is enabling businesses to offer their customers something really unique in today's marketplace."

Since 2012, Escher's mobile wallet solutions have been deployed to over sixty high street retailers throughout Ireland. Brands include Daybreak convenience store, Health Matters, Finnbees Coffee House, Graham O'Sullivan and most recently the newly launched food court Green and Baker in Dublin's prime shopping center, St Stephen's Green.

Just Falafel is a vegetarian fast food chain of restaurants. Founded in 2007 from a single restaurant in Abu Dubai they have grown to be the biggest falafel franchise in the world with 47 stores and agreements signed to develop more than 903 outlets in 18 different countries.

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