ESSILOR INTL : Anne Hathaway becomes brand ambassador of Bolon, leading Chinese Eyewear brand

Charenton-le-Pont, France (January 11, 2016) -Bolon®, the leading Chinese eyewear brand, has chosen Anne Hathaway, the famous American actress, to become its brand ambassador in China, South East Asia and a few other territories.

Anne Hathaway will appear in a communication campaign starting February 2016, across China including TV advertising, Internet, print and in-store. A video and pictures were shot in Los Angeles, featuring the brand tagline "My Style, My Bolon".

This confirms the willingness of the Essilor Group to strengthen the attraction power of its flagship brands as well as to accelerate its growth in a strategic market like China, but also in other countries. Bolon®experienced success in the last 6 months in airports, in high end shopping mall and in duty free shops around Asia.

It is an integral part of Essilor's mission of improving lives by improving sight to raise awareness on vision needs and to provide adequate solutions to the greatest number of people in the world.

Eric Thoreux, President Sun, Readers and Photochromics at Essilor International, declared: "Anne Hathaway epitomizes youth and style for billions of consumers. She symbolizes perfectly what Bolon®stands for, both in Asia and in the rest of the world: a sophisticated, romantic and artistic image. Having Anne endorsing both Bolon®sunglass and optical is validating our strategy to continuously reinforce the quality of our products and to allow people to look good while protecting their eyes from the sun".

About Bolon®

Bolon is the leading eyewear brand in China. Bolon®and Molsion®are flagship brands of Xiamen Yarui Optical, a Chinese company that joined the Essilor Group in 2013.

Since founding of the brand, Bolon®accomplishes the affordable luxury style by European life feelings. Insisting on three advantages "top-level design, high quality material and artist technology", Bolon®integrates

the extraordinary design by the extreme ingenuity and reveal the abundant and dazzling charm naturally while becoming the best carrier of the refined fashion and personality.

In 2014, Bolon®was awarded with the rank of n°9 in the "Top 100 Unlisted Potential Enterprises of Forbes China", and became the only ranked optical brand in the "Top 500 Asian Brand".

In 2015, Bolon®defined its brand essence of "Elegance", "Romance" and "Art. Sophie Marceau, "Forever love of Frenchmen" and "Rose of France", was invited as the brand ambassador of Bolon®. In 2016, Anne Hathaway is becoming the Bolon®brand ambassador.

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The world's leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its mission is to improve lives by improving sight. To support this mission, Essilor allocates more than €180 million to research and innovation every year, in a commitment to continuously bring new,

more effective products to market. Its flagship brands are Varilux®, Crizal®, Transitions®, Definity®, Xperio®, Optifog®,

Foster Grant®, BolonTMand Costa®. It also develops and markets equipment, instruments and services for eyecare professionals.

Essilor reported consolidated revenue of nearly €5.7 billion in 2014 and employs 58,000 people. It markets its products in more than 100 countries and has 33 plants, 490 prescription laboratories and edging facilities, as well as several research and development centers around the world. For more information, please visitwww.essilor.com.

The Essilor share trades on the Euronext Paris market and is included in the Euro Stoxx 50 and CAC 40 indices. Codes and symbols: ISIN: FR0000121667; Reuters: ESSI.PA; Bloomberg: EI:FP.

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Essilor International SA issued this content on 2016-01-11 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-11 14:38:29 UTC

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