On November 10, Evergrande Real Estate announced an increase in its 2015 sales target to 180 billion yuan, i.e. a 20% increase compared to the original target of 150 billion yuan, which had been overfulfilled. On the same day, the Shanghai branch of Evergrande Group also overfulfilled its regional annual target of 10 billion yuan, and officially made its way into the 'Ten-Billion Club'!

On one hand, the Shanghai branch manages to maintain a strong development momentum despite the fluctuations and ever-changing trends in the national real estate market. Relevant data shows that the Shanghai branch realized a contractual sales amount of 2.47 billion yuan in October, representing a year-on-year increase of 244%, and a month-on-month increase of 150%, hitting a new record high since its establishment in terms of single-month sales.

On the other hand, as at November 10, the cumulative total sales amount of the Shanghai branch in the regions that it manages, i.e. Shanghai, Zhejiang and South Jiangsu, had exceeded 10 billion yuan, with a significant year-on-year increase of 59%! The sales amounts for 'Evergrande Ocean Venice' in Qidong and 'Evergrande City Lights' in Ningbo both exceeded 1 billion yuan, which signifies a remarkable improvement in Evergrande's brand awareness and influence in the East China market.

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