New Expedia Offering Designed to Expand Hello Rewards Membership Increases Member Sign-ups by 4x Month-over-month

SEATTLE, WA - August 24, 2016 - Expedia, Inc., the world's largest online travel company, and Red Lion Hotels Corporation (RLHC), a fellow Washington based company with 114 upscale, midscale and economy hotels in the U.S. and Canada, are now offering RLHC's exclusive 'Hello Rewards' member-only rates on Expedia.com and Hotels.com (US), and providing direct member sign-up for Hello Rewards from these sites.

Less than one month into the program, RLHC has seen an increase of over 4x month-over-month in Hello Rewards member sign-ups through Expedia.com and Hotels.com. Hello Rewards is live today.

'It can be difficult for brands to generate any real, meaningful demand or ROI though loyalty programs without spending substantial amounts of marketing dollars on a long-term basis,' said RLHC CMO Bill Linehan. 'Our approach is to be extremely respectful of the guest and the channel they chose to make their booking, so we in turn view OTAs like Expedia as partners and make sure we leverage their marketing and innovation investments to drive both customer acquisition and future loyalty.'

Consumers who choose to book the RLHC member rate on Expedia sites benefit from double loyalty rewards, through Expedia.com's Expedia+ and Hotels.com Rewards loyalty points, as well as Hello Rewards benefits, which include:

  • A free night every 7 stays
  • Hello Rewards Rate, best rate guarantee
  • Express check-in with late check-out (when available)
  • Room upgrades (when available) and exclusive Hello Rewards member-only offers
  • More Hello Rewards perks from every stay

'We have spent a lot of time listening and reflecting on what our partners need so we can better align with their business objectives,' said Melissa Maher, senior vice president of Expedia's Global Partner Group. 'Many of our partners, like RLHC, are looking for ways to differentiate themselves, so by providing them with new and unique offerings that improve their visibility in the Expedia marketplace, while delivering incremental business that benefits their bottom line, we're investing in our long term partnership.'

In addition to RLHC, Expedia is currently in discussions with other hotel chains to offer members-only loyalty rate through its sites.

About RLHC:

Red Lion Hotels Corporation, established in 1959, is a national hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotel, Red Lion Inn & Suites, GuestHouse and Settle Inn brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.rlhco.com.

About Expedia, Inc.

Expedia, Inc. (NASDAQ: EXPE) is the world's largest online travel company, with an extensive brand portfolio that includes leading online travel brands, such as:

  • Expedia.com ®, a leading full service online travel company with localized sites in 33 countries
  • Hotels.com®, a preeminent global lodging expert operating in more than 65 countries and 35 languages with its award winning Hotels.com® Rewards loyalty program
  • Orbitz Worldwide, including leading U.S. travel websites Orbitz.com and CheapTickets.com, as well as ebookers, a full service travel brand with websites in seven European countries
  • Expedia® Affiliate Network (EAN), a global B2B business that powers the hotel business of leading airlines, top consumer brands, online travel agencies and thousands of other partners through its API and template solutions
  • trivago®, a leading online hotel search with sites in 55 countries worldwide
  • HomeAway®, a global online marketplace for the vacation rental industry, which also includes the VRBO, VacationRentals.com and BedandBreakfast.com brands, among others
  • Egencia ®, a leading corporate travel management company
  • Travelocit y®, a leading online travel brand in the U.S. and Canada delivering customer service when and where our customers need it with the Customer 1st Guarantee
  • Hotwi re®, inspiring spontaneous travel through Hot Rate® deals
  • Expedia® Media Solutions, the advertising sales division of Expedia, Inc. that builds media partnerships and enables brand advertisers to target a highly-qualified audience of travel consumers
  • Wotif Group, a leading portfolio of travel brands including Wotif. com®, Wotif.co.nz, lastminute.co m.au®, lastminute.co.nz and travel.c om.au®
  • Classic Vac ations®, a top luxury travel specialist
  • CarRentals.com, a premier online car rental booking company with localized sites in 13 countries
  • Expedia Local Expert®, a provider of online and in-market concierge services, activities, experiences and ground transportation in hundreds of destinations worldwide
  • Ve nere.com™, an online hotel reservation specialist in Europe
  • Expedia® CruiseSh ipCenters®, a provider of exceptional value and expert advice for travelers booking cruises and vacations through its network of over 220 retail travel agency franchises across North America

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Trademarks and logos are the property of their respective owners. © 2016 Expedia, Inc. All rights reserved. CST: 2029030-50

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Expedia Inc. published this content on 24 August 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 24 August 2016 21:54:03 UTC.

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