news release



PowerCurve™ Strategy Manager helps deliver large scale portfolio growth with the acquisition of more profitable customers

16 April 2014 - The Commercial Bank of Qatar is now using Experian's PowerCurve™ Strategy Manager with advanced analytics to help deliver large scale portfolio growth for its retail consumer business in the Middle East.

The investment in PowerCurve™ Strategy Manager is the first automated decision and analytics deployment by the Commercial Bank of Qatar and is set to support extensive portfolio growth with the acquisition of new profitable customers for its credit cards, personal loans and automotive finance products.

PowerCurve™ Strategy Manager is providing the Commercial Bank of Qatar with a range of credit risk and operational benefits, notably a world class single risk decisioning platform, integrated analytics modelling and a reporting environment. Benefits include operational efficiency and cost saving through efficient decision automation plus portfolio revenue through increased activation, reduced delinquency and responsible lending.

Mr Abdulla Saleh Al Raisi, CEO of the Commercial Bank of Qatar, commented: "We chose Experian as our partner because it has both local knowledge and global experience in helping clients implement advanced automated decisioning and analytics. Experian understood our long term customer acquisition growth plans which ensured we were able to deploy a tailored credit risk platform that automates our decisions across credit cards, unsecured personal loans and vehicle loans. This moves us towards a generic risk product decisioning and analytical infrastructure, capable of managing organic and acquisition growth.

"However this is only the beginning for Commercial Bank of Qatar as, by continually working with our partner Experian, the solution provides us the ability to instantly report upon and monitor our strategies and models, enabling the Bank to proactively evolve and optimize our decision process. As well as being a global leader in decision analytics, it was also important for us that Experian has local presence in the Middle East and we are proud to be their first customer in Qatar."

Charles Butterworth, Managing Director, Experian EMEA, commented:. "We are delighted to be supporting the Commercial Bank of Qatar in its automated decisioning analytics platform deployment and continued evolution, which I have no doubt will provide the secure consolidated basis for large scale portfolio development in its retail banking business. PowerCurve™ Strategy Manager's scalable and easy-to-use interface will also allow Commercial Bank of Qatar to fine tune and improve its strategies and models, reduce operational costs and drive more profitable growth."

PowerCurve™ Strategy Manager has been developed in response to increasingly complex market demands for a truly agile and consolidated risk decisioning system which will enable lenders to adapt quickly to dynamic business situations, adjust to different regulatory environments and grow their business quickly and profitably.

Clients can choose to install PowerCurve™ within their own IT environment, integrating just the capabilities they need in order to effectively manage costs and leverage their existing software investments. Alternatively, PowerCurve™ can support delivery of Experian's analytics and decisions in a secure environment as a hosted software service provided by one of Experian's state-of-the-art data centres.

For additional information about PowerCurve™, visit http://www.experian.com/powercurve.


ENDS

Contact:
Bruno Rost
Head of PR, Decision Analytics UK & EMEA
Email: bruno.rost@uk.experian.com


About Experian

Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

About Commercial Bank of Qatar

The Commercial Bank of Qatar is one of the leading full service banks in Qatar offering a full range of personal, corporate, government, international and investment banking services. Established in 1975 as the first private bank in Qatar, the Bank plays a vital role in driving innovation and raising service standards in banking across the region through its investment in new technology, a clear focus on customers and prudent management. Commercial Bank delivered strong balance sheet growth in 2013 increasing by 41% with total assets at QAR 113 billion (as at 31 December 2013). The Bank enjoys strong credit ratings, is listed on the Qatar Exchange, was the first Qatari bank to list its Global Depository Receipts as well as bonds on the London Stock Exchange, and was also the first Qatari bank to issue a public bond in Switzerland.

A successful diversification strategy has expanded Commercial Bank of Qatar's GCC footprint through strategic partnerships with associated banks in Oman and in the UAE.  Building on the successful execution of the Bank's regional expansion strategy to date, in July 2013 Commercial Bank of Qatar announced the acquisition of a majority stake in a full service bank in Turkey. These strategic alliances enable the Bank to offer integrated services across the region, including cross border services for corporate banking and capital markets; support on trade services; private banking services; and, syndicated loans across all four markets.

For more information, visit: http://www.cbq.qa

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