Experian QAS study reveals prevalence of real-time
address verification increasing among top online
New report provides tips for accurate capture of
mailingemail address data during online checkout
Boston, Mass., Jan. 11, 2012 - Experian® QAS®, a part of
Experian Marketing Servicesa leading provider of
softwareservices, today released a new benchmark report on
the data quality practices of top online retailers. The
report reveals that 72 percent of the top 100 retailers are
using some form of address verification during online
"Year over year, we are seeing the incidence of real-time
address verification growing among retailers," said Thomas
Schutz, senior vice president, general manager of Experian
QAS. "While this growth is encouraging, retailers now need
to focus on accurately capturing not only mailing address,
but also other forms of contact data vital to
This third annual benchmark report enables retailers to
compare their online verification practices to those of
industry leaders. This year's report also provides tips for
accurately capturing email addresses, a continuously
growing data point for retailers. These tips include: 1)
gain a better understanding of email databases; 2) clean
existing inaccurate emails;3) as they are being entered.
To find out how online retailers are utilizing contact data
verification, download the complimentary report .
Experian QAS Public Relations
1 617 385 6700
About Experian QAS
Experian QAS is an address data quality software pioneer.
The company's products capture, validate, cleanse,
standardizeenrich customer contact information. Established
in 1990 with offices throughout the United States,
EuropeAsia Pacific, Experian QAS provides data validation
softwareservices to more than 10,000 clients worldwide in
retail, education, healthcare, insurance, finance,
governmentother sectors. For more information, visit .
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data,
analyticsplatforms into multiple regions around the globe.
It is focused on helping marketers more effectively
targetengage their best customers through email, , , ,,
,strategic consulting. Through these capabilities, Experian
Marketing Services enables organizations to encourage brand
advocacy, create measurable return on
investmentsignificantly improve the lifetime value of their
Experian is the leading global information services
company, providing dataanalytical tools to clients in more
than 80 countries. The company helps businesses to , ,
target marketing offersautomate decision making. Experian
also helps individuals to check their .
Experian plc is listed on the London Stock Exchange
(EXPN)is a constituent of the FTSE 100 index. Total revenue
for the year ended March 31, 2011, was $4.2 billion.
Experian employs approximately 15,000 people in 41
countrieshas its corporate headquarters in Dublin, Ireland,
with operational headquarters in Nottingham, UK; Costa
Mesa, California;São Paulo, Brazil.
Experianthe Experian marks used herein are service
marks or registered trademarks of Experian Information
Solutions, Inc. Other productcompany names mentioned herein
are the property of their respective owners.