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Facebook : news feeds to put more focus on ‘meaningful’ content

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01/13/2018 | 08:32am CEST

Facebook CEO Mark Zuckerberg has announced changes to how it will rank the posts, videos and photos that appear in its users’ News Feeds, introducing major changes designed to put what friends and family have to say first.

In a Facebook post, Zuckerberg wrote, “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.

“We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience.”

News, brand and video content has “exploded” in recent years, “crowding out the personal moments that lead us to connect more with each other,” said Zuckerberg.

As part of the change, News Feeds will feature fewer news articles and less marketing content and ads. Instead, Facebook’s 2 billion users can expect to see more stories and posts from friends, family and other people are likely to have “meaningful” conversations with.

“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” Zuckerberg wrote.

Zuckerberg said the change was a direct reflection of his being a father, adding that he was willing to accept short-term losses Facebook may face as a result.

“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.

“By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” said Zuckerberg in the post. “But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.

Facebook has previously been criticised for algorithms that may have prioritized misleading news and misinformation in people’s feeds.

Last week, in a separate post, Zuckerberg has pledged to “fix” Facebook, in what he described as his personal challenge for 2018.

The social media network founder said he intended to focus on “important issues”, which he listed as “protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent”.

The post Facebook news feeds to put more focus on ‘meaningful’ content appeared first on Tahawul Tech.

(c) 2018 Corporate Publishing International. All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

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Financials ($)
Sales 2018 56 640 M
EBIT 2018 26 043 M
Net income 2018 22 501 M
Finance 2018 46 909 M
Yield 2018 -
P/E ratio 2018 26,47
P/E ratio 2019 22,05
EV / Sales 2018 9,48x
EV / Sales 2019 7,19x
Capitalization 584 B
Duration : Period :
Facebook Technical Analysis Chart | FB | US30303M1027 | 4-Traders
Technical analysis trends FACEBOOK
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 42
Average target price 223 $
Spread / Average Target 11%
EPS Revisions
Mark Elliot Zuckerberg Chairman & Chief Executive Officer
Sheryl Kara Sandberg Chief Operating Officer & Director
David M. Wehner Chief Financial Officer
Michael Todd Schroepfer Chief Technology Officer
Atish Banerjea Chief Information Officer
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