Facebook specializes in online social networking services. The group's activity is organized around 3 areas:
- networking services: primarily information exchanging and photography sharing for the individuals (over 1.2 billion active users in 2013);
- operation of an application hosting platform and websites: to developers;
- operation of advertising spaces.
Net sales break down by source of income into advertising spaces (88.7%) and other (11.3%).
The United States account for 54.1% of net sales.