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Apple lets companies fine-tune apps before watch debut: Bloomberg

03/05/2015 | 11:38pm US/Eastern
Apple CEO Tim Cook stands in front of a screen displaying the IPhone 6 during a presentation at Apple headquarters in Cupertino

(Reuters) - Apple Inc (>> Apple Inc.) has allowed some companies to test their apps on its yet-to-be-launched Apple Watch and adjust the tools to the watch's design, Bloomberg reported.

(Reuters) - Apple Inc (>> Apple Inc.) has allowed some companies to test their apps on its yet-to-be-launched Apple Watch and adjust the tools to the watch's design, Bloomberg reported.

Facebook Inc (>> Facebook Inc), United Continental Holdings Inc (>> United Continental Holdings Inc), BMW AG (>> Bayerische Motoren Werke AG) and others have spent weeks at Apple's headquarters, working with the smartwatch to test and fine-tune apps that will debut alongside the device, Bloomberg reported, citing people familiar with the process.

The watch, which will let consumers check their email, pay for goods at retail stores and monitor personal health information, will be Apple's first major product launch since the iPad in 2010.

The company has scheduled a special event in San Fransisco on March 9 where it is expected to showcase Apple Watch, which will be launched in April.

Apple uses extreme measures to keep its work secret - Internet access is blocked inside the rooms and no outside materials can be brought in, Bloomberg reported, citing a person who attended the tests.

Apple spokeswoman Trudy Muller declined to comment. Reuters could not immediately reach Facebook, United Continental and BMW for comment outside regular business hours.

German carmaker BMW said on Thursday its talks with Apple did not involve developing or building a car, denying a German magazine report.

(Reporting by Supriya Kurane in Bengaluru; Editing by Gopakumar Warrier)

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