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Facebook : adds Snooze button to tune out postings

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12/16/2017 | 07:08pm CET

Facebook launched a new feature called Snooze to allow users to block postings from a person, page or group for 30 days rather than unfollowing or unfriending an account.

The change comes as Facebook also questions social media's affect on people's lives. The website, which was founded in 2004 by Mark Zuckerberg, has 2.07 billion monthly users as of the third quarter of this year, according to Statistica.

"We've heard from people that they want more options to determine what they see in News Feed and when they see it," Facebook Product Manager Shruthi Muraleedharan wrote in a blog Friday. "With Snooze, you don't have to unfollow or unfriend permanently, rather just stop seeing someone's posts for a short period of time. The people, Pages, and groups you snooze will not be notified. You will be notified before the Snooze period is about to end and the setting can also be reversed at any time."

Users can select Snooze in the top-right drop-down menu of a post.

Muraleedharan wrote "it turned out, you're not alone" if you think you are inundated with content you don't want to see.

Snooze joins a series of other content controls for News Feed -- Unfollow, Hide, Report and See First -- to customize users' experience, Facebook noted.

"As News Feed evolves, we'll continue to provide easy-to-use tools to give you the most personalized experience possible every time you visit Facebook," Muraleedharan wrote.

The company also posted a blog co-written by research director David Ginsberg and Moira Burke, a research scientist at Facebook, on Friday titled: "Hard Questions: Is Spending Time on Social Media Bad for Us?"

"With people spending more time on social media, many rightly wonder whether that time is good for us," they wrote. "Do people connect in meaningful ways online? Or are they simply consuming trivial updates and polarizing memes at the expense of time with loved ones?"

They said they are "critical questions for Silicon Valley."

"As parents, each of us worries about our kids' screen time and what 'connection' will mean in 15 years," Muraleedharan and Burke wrote. "We also worry about spending too much time on our phones when we should be paying attention to our families."

Facebook recently pledged $1 million toward research "to better understand the relationship between media technologies, youth development and well-being."

The co-authors said they are "working to make Facebook more about social interaction and less about spending time."

The blog authors said Facebook employs social psychologists, social scientists and sociologists, "and we collaborate with top scholars to better understand well-being and work to make Facebook a place that contributes in a positive way."

Besides the Snooze button, changes to the News Feed include "more opportunities for meaningful interactions and reduce passive consumption of low-quality content," they wrote.

Also, there is a feature called Take a Break from a past relationship in which people can control what they see their ex wrote on Facebook, what their ex can see and who can see their past posts.

And Facebook is working on suicide prevention, including support on Facebook Live and artificial intelligence to detect suicidal posts before they are reported.

"We don't have all the answers, but given the prominent role social media now plays in many people's lives, we want to help elevate the conversation," they wrote. "At the end of the day, we're committed to bringing people together and supporting well-being through meaningful interactions on Facebook."

Copyright 2017 United Press International, Inc. (UPI). Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent., source US Top News

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Financials ($)
Sales 2017 40 204 M
EBIT 2017 19 412 M
Net income 2017 17 466 M
Finance 2017 34 213 M
Yield 2017 -
P/E ratio 2017 30,85
P/E ratio 2018 27,27
EV / Sales 2017 12,2x
EV / Sales 2018 8,90x
Capitalization 524 B
Duration : Period :
Facebook Technical Analysis Chart | FB | US30303M1027 | 4-Traders
Technical analysis trends FACEBOOK
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 45
Average target price 207 $
Spread / Average Target 15%
EPS Revisions
Mark Elliot Zuckerberg Chairman & Chief Executive Officer
Sheryl Kara Sandberg Chief Operating Officer & Director
David M. Wehner Chief Financial Officer
Michael Todd Schroepfer Chief Technology Officer
Atish Banerjea Chief Information Officer
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