January 26, 2017 , Auburn Hills, Mich.
- Where there's smoke, there's tire. This fact will be confirmed when the 2018 Dodge Challenger SRT Demon roars into its New York City debut in April, ahead of the New York International Auto Show.

The third teaser video, unlocked January 26, reveals that the Challenger SRT Demon rolls on upgraded lightweight 18 x 11-inch wheels and 'Demon Branded' 315/40R18 Nitto NT05R tires front and rear, making Demon the first-ever factory production car built with drag radials. The new 'Demon Branded' Nitto NT05R drag radial tires were specifically designed and developed exclusively for the Dodge Challenger SRT Demon using a new compound and specific tire construction.

The new Challenger Demon wide-body is laser clearanced, and the entire chassis is e-coated for durability before final assembly.

The combination of the 11-inch-wide wheels, high-profile drag radials and integrated fender flares adds 3.5 inches to the overall width of the Challenger SRT Demon for an intimidating, purposeful stance.
Fans should visit www.ifyouknowyouknow.com to binge on the 27-second 'Wide Body' video multiple times, along with other teaser videos, to learn about what's next from Dodge and SRT.
Our story so far:

Leading up to the New York reveal, Dodge is launching its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com, where fans and followers can get weekly updates, download sharable content and gain insight into the 2018 Dodge Challenger SRT Demon's engineering prowess.
Videos released so far:

In the coming weeks, Dodge will continue to bring fans and followers in on more details by slowly peeling away layer upon layer of the new Challenger SRT Demon via video shorts that highlight the engineering that has gone into its development. All videos in the series will be featured at www.ifyouknowyouknow.com. A countdown clock tells viewers when the next installment will be uncaged. The final chapter arrives when the Challenger SRT Demon is revealed in New York City, prior to the New York International Auto Show. Dodge is promoting the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com and encouraging them to use the hashtag #DodgeDemon.
About Dodge and SRT Brands The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is focusing on its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2017 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, active exhaust, cold-air induction, 8.4-inch touchscreen Uconnect infotainment centers and 7-inch customizable gauge clusters, to name a few. For the 2017 model year, the Dodge brand lineup features the 25th anniversary Viper, Durango, Grand Caravan, Journey, Charger and Challenger, including the new Charger Daytona and Challenger T/A, as well as the 707-horsepower Challenger SRT Hellcat, the most powerful and fastest muscle car ever and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.
Follow Dodge, SRT and FCA US news and video on:
Company blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
FCA360: www.fca360.com
Dodge brand: www.dodge.com
Dodge blog: blog.dodge.com
Facebook: www.facebook.com/dodge or https://www.facebook.com/FiatChrysler.NorthAmerica/
Flickr: www.flickr.com/dodgeautos or www.flickr.com/chryslergroup
Pinterest: www.pinterest.com/dodgeofficial or www.pinterest.com/FCAcorporate
Instagram: www.instagram.com/dodgeofficial or www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/dodge or www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge or www.youtube.com/pentastarvideo

Fiat Chrysler Automobiles NV published this content on 26 January 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 27 January 2017 16:05:02 UTC.

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