FIAT SPA 
By
Fiat is to be an Official Sponsor of the Italian National
Olympic Committee (CONI) as supplier of vehicles for the
three-year period 2012-2014. Fiat Group Automobiles (FGA)
will supply a fleet of vehicles to CONI for the upcoming 2012
Olympic Games in London, the 2013 Mediterranean Games in
Mersin (Turkey) and the 2014 Winter Olympics in Sochi
(Russian Federation).
The vehicles will have a distinctive livery associated with
CONI and the Games. Fiat will be present at "Casa
Italia", the venue set up for the CONI delegations at
each of the three events, and will take an active part in
various initiatives organized.
In London, Casa Italia will be located at the Queen Elizabeth
II Conference Centre, a venue of over 6,000 m2
situated right in the heart of central London near
Westminster Abbey, Big Ben and the Houses of Parliament.
Vehicles will be kept available in front of the Centre to
provide transport for the Italian athletes 24-hours a day. An
Info Point will be set up inside Casa Italia to provide
information on the various products of FGA brands.
The agreement also provides for organization of visits to the
Olympic villages, events with athletes and other joint
initiatives associated with events organized by CONI to
promote the London, Mersin and Sochi Games.
Fiat has always had strong links to the world of sport. On
numerous occasions, the various Group brands have been
associated with sports at all levels, including football,
basketball, sailing, car racing, motorcycle racing, rugby,
boxing, fencing, athletics, as well as snow and ice
sports.
Fiat was one of the Main Sponsors of the 2006 Torino Winter
Olympics, where it supplied over 3,000 cars and 1,200 buses.
The Group is currently involved in several sponsorship
agreements, including as Top Sponsor of the Italian national
football team for the 2012 UEFA Championship in Poland and
the 2014 FIFA World Cup in Brazil.
Turin, 12 April 2011
Via Nizza 250, 10126 Turin, ITALY
Tel. +39 011 006 3088, Fax +39 011 006 2459 mediarelations@fiatspa.com
www.fiatspa.com
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