Fifth Third Bancorp : Fifth Third Bank Introduces Reloadable Prepaid Card; Access 360° Card Provides Convenience and Control

News Release

11/14/2012

Cincinnati - Fifth Third Bank recently launched Access 360°, a reloadable prepaid card offering customers financial control, convenience and security. The card is available through any of Fifth Third's 1,300 banking center locations.

"Prepaid cards are a fast-growing form of payment and consumers see the value and convenience of using these cards for a variety of financial needs," said Steven Alonso, executive vice president and head of Fifth Third's Consumer Bank. "Access 360° may be used as a budgeting tool or way to segment spending, to make secure online purchases, or as an alternative to cash for those without a traditional bank account."

Access 360° comes with a monthly service fee of $7, which is reduced to $4 for Fifth Third checking customers or customers who deposit $500 or more on their Access 360° card each month. There is no charge to load money to the card and customers may do so through deposits at a Fifth Third banking center, direct deposit of paychecks or government benefits, or fund transfers from a Fifth Third Bank checking or savings account. The card can be used anywhere Debit MasterCard® is accepted, and customers may withdraw cash at any banking center or more than 2,400 Fifth Third Bank ATMs. Other features include:

• Text alerts available for daily balance notifications.
• Access to account through online and mobile banking to track balances and activity.
• MasterCard® Zero Liability protection from unauthorized purchases if the card is lost or stolen.

More information about Access 360° can be found at www.53.com/access360.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $117 billion in assets and operates 15 affiliates with 1,320 full-service Banking Centers, including 104 Bank Mart® locations open seven days a week inside select grocery stores and 2,404 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 39% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2012, had $300 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC.

Zero Liability does not apply to MasterCard-Branded cards issued to an entity other than a natural person; primarily for business, commercial, or agricultural purposes, except small business "Debit MasterCard BusinessCard", "MasterCard BusinessCard", "Debit MasterCard Professional Card" and "MasterCard Professional Card"; outside the U.S. region; or if a PIN is used as the cardholder verification method for the unauthorized transaction(s). Cardholder must meet these three conditions: 1. The cardholder must have exercised reasonable care in safeguarding his or her card from risk of loss or theft; 2. The cardholder must not have reported two or more incidents of unauthorized use within the preceding 12 months; 3. The account must be in good standing. Additional protections exist for disputed transactions. Please refer to your card agreement or to the notice on the back of your periodic statements for additional information on how to dispute a transaction.

Mobile Internet data charges may apply as well as text messaging charges. Contact your mobile service provider for details.

$50 minimum deposit required to open a new checking account. Initial $25 minimum deposit required to open the Access 360° card. Access 360° is a service mark of Fifth Third Bank.