For the second year in a row, customers of athletic retailer The Finish Line, Inc. (NASDAQ: FINL) will demonstrate their superior basketball skills via social media platforms by using #theFundamentals. The digital entries will be judged by a select group of prominent, up and coming NBA athletes.

“This contest showcases our comprehensive, digital engagement campaign and focuses directly on our target customers and what matters to them,” said Max Mandel, Digital Brand Manager for Finish Line. “Through key social media influencers and elite professional athletes, we will engage with these consumers online and watch them share their talent with Finish Line’s digital community on a high level.”

As the NBA season kicks off, basketball fans can get in the middle of the action by submitting videos of them performing basketball skills using #TheFundamentals on Instagram or sending them to @finishlineusa on SnapChat.

Each week, the contest will focus on a different fundamental:

  • Dunking: Nov. 2-8 judged by Jerian Grant, New York Knicks
  • Shooting: Nov. 9-15 judged by Patty Mills, San Antonio Spurs
  • Dribbling: Nov. 16-22 judged by Delon Wright, Toronto Raptors
  • All Around Skills: Nov. 23-29 judged by Greivis Vasquez, Milwaukee Bucks

Individuals who submit their videos will have the chance to travel to Under Armour’s headquarters in Baltimore, Md., where they will meet with a designer to create a one-of-a-kind pair of Micro G Pros.

Since mid-October, several popular Finish Line sneaker influencers have teased the campaign. These influencers, along with the athletes, will continue to connect with customers and the brand throughout the competition by sharing contest information and promoting their favorite submissions.

Once each category’s finalists are determined by the judges, fans can vote for the overall winner on Finish Line’s blog beginning November 30. The ultimate winner will be announced on December 2. Follow the action with #theFundamentals on Twitter and Instagram, adding @finishlineusa on SnapChat and following Finish Line influencers @nightwing2303, @mrfoamersimpson, @drebaldwin and @kick_genius.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 1,010 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and www.macys.com. Mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine or Twitter.com/FinishLineNews and “like” Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty points and find store and product information with the free Finish Line app downloadable for iOS and Android customers.

Finish Line also operates the Running Specialty Group. This includes 74 specialty running stores in 16 states and the District of Columbia under the JackRabbit, The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk, Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado, Raleigh Running Outfitters, Striders and Indiana Running Company banners. More information is available at www.jackrabbit.com or www.boulderrunningcompany.com. Follow the latest about the brand on Twitter or Instagram via @JackRabbitNYC.

Forward-Looking Statements

This news release includes statements that are or may be considered "forward-looking" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as "believe," "expect," "future," "anticipate," "intend," "plan," "foresee," "may," "should," "will," "estimates," "outlook," "potential," "optimistic," "confidence," "continue," "evolve," "expand," "growth" or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.

All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company's reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macro-economic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company's stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company's capital allocation strategy); cybersecurity risks, including breach of customer data; a major failure of technology and information systems and the other risks detailed in the company's Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.