Finish Line : to Unveil Updated Store Design at Denver Flagship Store

New Concept Focuses on Brand Storytelling, Connecting With Customers via Technology

INDIANAPOLIS, May 24, 2018 - Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) will open the doors to its Denver flagship store in the Park Meadows Mall on Saturday, May 26 at 8 a.m. The updated retail space features a fresh design concept that highlights key product offerings from the best brands and new digital integrations.

'Our enhanced store concept continues Finish Line's effort to create unique customer experiences and demonstrate category-leading digital capabilities,' said Mike Grimes, senior vice president, brand and consumer experience at Finish Line. 'The connected store experience highlights the latest innovation from our key brand partners, sets a new standard in the category and further positions Finish Line as the destination for the latest and greatest sneakers in the marketplace.'

The Park Meadows store, the fourth Finish Line location to receive these updates alongside Woodfield Mall in Chicago, Roosevelt Field in New York and the Del Amo Fashion Center in Los Angeles, puts technology at the center of the store's total experience, creating unique, immersive customer interactions. Featured footwear at this location includes the Nike Epic React, adidas Ultra Boost, Air Jordan Retro 3 'Black Cement' and Retro 1 High OG 'Shadow.'Grand opening activities will run throughout the weekend with giveaways and brand takeovers from Nike on Saturday and adidas on Sunday. Guests will also receive shoe cleanings Saturday and Sunday from Jason Markk. Winner's Circle members that spend $100 during the weekend will receive a $10 reward. Alongside Park Meadows, shoppers can find this special offer all weekend at the following Denver locations:

• Cherry Creek Shopping Center
• The Shops at Northfield Stapleton
• Colorado Mills
• Town Center at Aurora
• FlatIron Crossing
• The Orchard Town Center

Through Finish Line's customer loyalty program, select Winner's Circle members and influencers will receive an exclusive first-look of the store Friday evening with product customization stations, shoe cleanings and gift bags filled with Finish Line, adidas, Nike, Jason Markk and Rastaclat branded products.Stay up-to-date with all things Finish Line, including store openings, by following the company's blog, Twitter, Facebook and Snapchat accounts.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer that carries the latest and greatest shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line runs approximately 930 branded locations in U.S. malls and shops inside Macy's department stores. Finish Line employs approximately 13,000 associates who connect customers to sneaker culture through style and sport. Shop online at www.finishline.com or get access to everything on the Finish Line app. Also keep track of what's fresh by following Finish Line on Instagram, Snapchat and Twitter.

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^{All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company's reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macroeconomic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company's stores; the effect of competitive products and pricing with other local, regional, and national retailers, as well as many of its own suppliers; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company's capital allocation strategy); cybersecurity risks, including breach of customer data; the potential impact of legal or regulatory changes, including the potential impact of enacted tax reform legislation; a major failure of technology and information systems; and the other risks detailed in the company's Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.}