The Finish Line, Inc. (NASDAQ: FINL), a leading national retailer of
athletic shoes, apparel and accessories, today announced that Jay
Custard has joined the company as Vice President, Digital Marketing.
Custard's responsibilities include leading and directing corporate
strategies involving digital customer acquisition, retention and
superior customer satisfaction, as well as developing new strategies to
support future growth.
He comes to Finish Line following four years with Crocs, where he most
recently served as Vice President, E-Commerce, Global. Prior to Crocs,
Custard was the Senior Online Marketing Manager for Crispin Porter +
Bogusky/texturemedia, an award-winning digital agency in Boulder,
Colorado, where Custard worked with clients, including Microsoft,
American Express, Volkswagen and Domino's Pizza from 2006 to 2008.
"Jay's appointment is key to driving long-term growth for The Finish
Line through aggressive expansion of our digital business," said Chris
Ladd, Finish Line Executive Vice President, Chief Digital Officer.
"Digital growth is essential as our company continues to execute an
omni-channel strategy where customers must have a consistently great
brand experience as they interact with us through all channels,
including our stores, digital, mobile and social media. Jay's expertise
and insights are critical to pursuing this strategy and resulting
Custard holds a bachelor's degree in business administration/marketing
from Westminster College in Fulton, Missouri.
About The Finish Line, Inc.
Line, Inc. is a premium retailer of athletic shoes, apparel and
accessories. Headquartered in Indianapolis, the company has two retail
divisions - Finish Line, which operates 644 Finish Line brand stores in
malls across the United States, and the Running Specialty Group, which
operates 19 specialty running shops in seven states and the District of
Columbia under The Running Company banner.
Finish Line stores employ more than 11,000 sneakerologists who help
customers every day connect with their sport, their life and their
style. Online shopping is available at www.finishline.com
and mobile shopping is available at m.finishline.com. Follow Finish Line
on Twitter at Twitter.com/FinishLine and "like" Finish Line on Facebook
The Running Company stores carry a deep assortment of performance
running shoes, apparel and accessories. Their trained experts advise
everyone from beginners to advanced runners and provide free gait
analysis to ensure the proper fit for each customer. The Running Company
is tightly connected to its communities, hosting regular neighborhood
group runs and sponsoring local races. More information on The Running
Company can be found at www.therunningcompany.net.
The Finish Line, Inc.
Alex Yovanovich, Corporate Communications,