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Foot Locker : Taps New York Giants Victor Cruz and Odell Beckham, Jr.

08/25/2015 | 02:21am US/Eastern

Foot Locker revealed "Thoughts," a new commercial starring New York Giants wide receivers Victor Cruz and Odell Beckham, Jr., highlighting the brand's back-to-school campaign.

According to a media release, with Cruz recovering from an injury and Beckham, Jr. wanting to extend his rookie success in 2015, both meet up for the first time this season in the training facility.

"Both Victor and Odell are competitive and award-winning receivers - perfect picks to highlight Foot Locker's offering of Nike product this back-to-school season," said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker.

"The partnership with Foot Locker has been a great experience for me and I have really enjoyed being a part of their commercials and #CruzDayTuesday," said Cruz. "Being able to work with Odell on this spot was especially fun and we had a great time shooting it."

The spot features a premium assortment of Nike footwear and apparel available at Foot Locker stores nationwide and footlocker.com this back-to-school season.

"I had an awesome time working on this commercial with Victor, who is such an experienced NFL player," said Beckham, Jr. "It was a cool experience and it was great to have some fun off the field."

The spot was created by worldwide agency BBDO.

Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates more than 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand.

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((Comments on this story may be sent to newsdesk@closeupmedia.com))

(c) 2015 ProQuest Information and Learning Company; All Rights Reserved., source Trade Publications

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