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FORD MOTOR COMPANY (F)
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Ford Motor : After 8-year hiatus, Ford Ranger returns to US in 2019

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01/14/2018 | 06:04am CEST

DEARBORN, Mich.Ford Motor Co. will re-enter the U.S. midsize pickup truck market next spring with the 2019 Ford Ranger.

The automaker is set to unveil the new North American version of the Ranger Sunday ahead of the Detroit auto show.

The Ranger was the bestselling small pickup in the U.S. in 2011. But Ford pulled it from the market because gas prices were high and it saw demand dwindling. Now, Ford says there's rising demand for a smaller, more manoeuvrable and more affordable truck than its massive F-150.

The North American Ranger shares underpinnings with the global version, which Ford has continued to sell abroad. But its frame is reinforced with steel to meet U.S. safety standards and it has steel bumpers.

Ford isn't yet revealing price, fuel economy or other details.

© 2018 The Canadian Press. All rights reserved., source Canadian Press DataFile

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Financials ($)
Sales 2018 147 B
EBIT 2018 5 859 M
Net income 2018 6 221 M
Finance 2018 10 353 M
Yield 2018 6,32%
P/E ratio 2018 6,93
P/E ratio 2019 6,98
EV / Sales 2018 0,22x
EV / Sales 2019 0,22x
Capitalization 42 507 M
Chart FORD MOTOR COMPANY
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Ford Motor Company Technical Analysis Chart | F | US3453708600 | 4-Traders
Technical analysis trends FORD MOTOR COMPANY
Short TermMid-TermLong Term
TrendsBearishNeutralNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 21
Average target price 12,3 $
Spread / Average Target 13%
EPS Revisions
Managers
NameTitle
James P. Hackett President, Chief Executive Officer & Director
William Clay Ford Executive Chairman
Joseph R. Hinrichs Executive VP & President-Global Operation
Robert L. Shanks Chief Financial Officer & Executive Vice President
Jeff Lemmer Vice President & COO-Information Technology
Sector and Competitors
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