Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  Ford Motor Company    F

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 

Ford Motor Company : Ford Sees Sales Growth in Critical ‘Super Segment’ Vehicles

share with twitter share with LinkedIn share with facebook
share via e-mail
0
03/22/2013 | 07:45pm CET
  • Small cars, small utility vehicles and midsize sedans represent Ford's plan for growth in the United States
  • Two-thirds of all customers first shop Ford Escape and Fusion when they begin looking at vehicles
  • Since 2009, 38 percent of Ford's growth has come from vehicles in the "super segment," which includes Fiesta, Focus, Fusion and Escape
  • Super segment is half of new vehicle sales nationwide, compared to 35 percent in 2004

DEARBORN, Mich., March 22, 2013 - Call it the battle for the "super segment."

Ford's plan for growth in the United States is centered around four key vehicle segments: subcompact, compact cars, small utility vehicles and midsize sedans - together, what Ford calls the super segment.

These four vehicle segments, taken as a whole, represent just over 50 percent of total new vehicle sales in the U.S. As recently as 2004, super segment sales were only 35 percent of the market. Ford expects more growth in the super segment, as baby boomers continue to downsize their vehicle purchases and first-time millennial buyers enter the market. Combined, baby boomers and millennials account for more than 160 million people in the U.S.

Two of the four groups in the super segment are of particular interest - small utilities and sedans. Two-thirds of all buyers shop the Escape and Fusion when they first come into a Ford dealership.

"The super segment is where Ford plans to grow in North America," said Amy Marentic, group marketing manager, Global Small and Medium Cars. "Escape and Fusion have gotten off to very strong starts since being all-new last year, and we expect continued strong interest in both.

"We're encouraged that we have very new products across the lineup," she added, "two of which - Focus and Fiesta - are best-selling vehicles worldwide."

Combined sales of Escape and Fusion totaled 51,985 vehicles in February 2013, edging out combined sales for Toyota Camry and RAV4 (44,599 sales) and Honda Accord and CR-V (48,667 sales). Escape has been the best-selling small utility in the U.S. for the past two months.

By heavily reinvesting in the car portfolio since the middle of the last decade, Ford has been able to build market share. From January through September of last year, Focus was the best-selling vehicle in the world (end-of-year data from all regions have not yet been reported), while Fiesta was No. 5 in global sales and the best-selling subcompact car in the world.

The combination of the newest lineup of super segment vehicles and increasingly competitive, fuel-efficient passenger cars is working: Ford's brand share of the super segment is running at a record 12.7 percent through the first two months of the year, more than double its share in 2005. From 2005 to 2012, Ford brand sales in the super segment were up 123 percent.  

Retail sales of Ford's super segment vehicles nationwide are up 33 percent in the first two months of 2013, with strongest growth coming from the West, up 56 percent, and the Southeast, which reported a 38 percent increase.

Conquest sales are another indicator of success. Defined as the percentage of owners leaving another brand for Ford, conquest rates range from 54 percent on Focus, 52 percent on Escape and 51 percent on Fusion, all the way up to 63 percent on Fiesta and 67 percent for Fusion Hybrid. More than half of Ford sales in these four segments are conquest sales.

Ford also is outpacing overall industry growth in hybrids, which is included in the super segment. Last month, Ford's hybrid and EV sales captured 17 percent of the segment, up from 5 percent in February 2012.

 .

Ford's small cars are helping the company grow as well. Year-to-date Fiesta retail sales are up 24 percent from a year ago while Focus is up 3 percent. Year-to-date retail sales of Fiesta, Focus and C-MAX in California, the biggest small car state in the country, are up 43 percent this year, in addition to a stellar 54 percent sales increase last year.

# # #

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company.http://corporate.ford.com.
distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on FORD MOTOR COMPANY
12:22p FORD MOTOR : in drive to boost exports
07:08a FORD MOTOR : Accelerates Past 1 Million Sales in China, Posts Record Sales in No..
12:05aDJFORD MOTOR : Glitches Delayed Sale of New Ford F-150 Pickup Trucks
12/06 MUSIC TO EVERYONE’S EARS : Ford Motor Company Invests in Historic Detroit ..
12/06 Why the shift to electric cars may surprise oil groups
12/06 MUSIC TO EVERYONE'S EARS : Ford Motor Company Invests in Historic Detroit Sympho..
12/06 FORD MOTOR : Test Drive Ford GT captado a máxima velocidad
12/06 FORD MOTOR : Fiesta 2018 debut global en Alemania
12/06 Factbox - Why the shift to electric cars may surprise oil groups
12/06 FORD MOTOR : to raise nearly $3 billion in debt to increase tech investments
More news
Sector news : Auto & Truck Manufacturers - NEC
10:42a NISSAN MOTOR : Renault-Nissan names Philippe Brunet as new powertrain chief
09:17aDJVOLKSWAGEN : South Korea to File Criminal Complaint Against VW Over Emissions Cl..
05:49a South Korea to slap VW with record fine, pursue executives over emissions ads
05:25aDJVOLKSWAGEN : South Korea to Slap Fine, File Criminal Complaints Against VW
04:30aDJVOLKSWAGEN : South Korea to File Criminal Charges Against VW Over Emissions Clai..
More sector news : Auto & Truck Manufacturers - NEC
News from SeekingAlpha
07:22a Ford stays on record sales pace in China
12/06 Transmission glitches forced Ford to delay sale of new F-150 pickup trucks
12/06 Ford Versus General Motors
12/06 The Argument Trump Could Use To Ban Electric Cars Outright
12/06 My Dividend Growth Portfolio
Advertisement
Financials ($)
Sales 2016 142 470 M
EBIT 2016 6 464 M
Net income 2016 7 030 M
Finance 2016 5 020 M
Yield 2016 6,52%
P/E ratio 2016 7,19
P/E ratio 2017 7,61
EV / Sales 2016 0,32x
EV / Sales 2017 0,32x
Capitalization 49 910 M
More Financials
Chart FORD MOTOR COMPANY
Duration : Period :
Ford Motor Company Technical Analysis Chart | F | US3453708600 | 4-Traders
Full-screen chart
Technical analysis trends FORD MOTOR COMPANY
Short TermMid-TermLong Term
TrendsBullishNeutralNeutral
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 25
Average target price 12,6 $
Spread / Average Target 0,32%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Mark Fields President, Chief Executive Officer & Director
William Clay Ford Executive Chairman
Robert L. Shanks Chief Financial Officer & Executive Vice President
Raj Nair Chief Technical Officer
Marcy Klevorn Chief Information Officer & Vice President
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
FORD MOTOR COMPANY-10.86%49 910
TOYOTA MOTOR CORP-9.69%190 721
DAIMLER AG-19.58%73 941
VOLKSWAGEN AG-9.23%68 196
BAYERISCHE MOTOREN WER..-14.61%57 883
GENERAL MOTORS COMPANY3.12%53 459
More Results