PARK CITY, Utah, Jan. 25, 2012 - Ford Motor Company reveals
new details about its exclusive collaboration with
SHFT.com, announcing an inspiring documentary series
featuring innovative leaders who are shaping sustainable
businesses and influencing positive change around the
world. The first set of films - directed by Gilly Barnes
and executive-produced by Adrian Grenier and Peter Glatzer,
SHFT cofounders - are scheduled for release in spring 2012.
The automotive leader and the award-winning multimedia
platform, founded by actor and filmmaker Grenier and film
producer Glatzer, recently joined forces to inspire people
to make smarter environmental decisions through film,
design, art, transportation and culture. This unique series
of digital shorts marks their first collaboration together
and highlights leading influencers from industries such as
sustainable fashion and transport to advanced upcycling and
smart plastics.
"Our goal is to provide the vehicles and resources to help
people live more sustainable lives," said John Viera,
director of Sustainability, Environment and Safety
Engineering, Ford Motor Company. "We are working with
organizations such as SHFT because they share a similar
philosophy - looking at the small and large actions that
can make a real difference in a creative and authentic way,
which is part of Ford's commitment to allow people to
choose which fuel-efficient and green solution works best
for them."
As part of Ford's mission to accelerate the development of
more fuel-efficient and alternative-fuel vehicles, the
company is teaming up with SHFT.com to put the power in the
hands of millions of Americans who are interested in being
more eco-conscious and saving money.
"SHFT.com celebrates businesses where great design,
sustainability and innovation meet, which is why we are so
excited to be forging this relationship with Ford," said
Grenier.
"Shared core values are at the heart of our collaboration,"
adds Glatzer. "Our common goal is to present the best
sustainable options to the conscious consumer in an
inspiring and entertaining way and to embrace the
individualistic choices people need to make."
Together, Ford and SHFT are collaborating on a variety of
programs to inspire and invite consumers to take a more
sustainable approach in life. This includes developing
creative content, such as a short documentary series, as
well as live-event programs and film festivals to further
spread their shared mission.
Ford's power of choice
Selecting the right vehicle is a significant decision for
individuals seeking greener lifestyles or just looking to
save money when driving. In a recent national survey, Ford
found nearly half of Americans are confused when it comes
to green vehicle options, with 46 percent not knowing the
difference between a hybrid, plug-in hybrid or electric
vehicle. Ford aims to help address this confusion in the
marketplace through its collaboration with SHFT.com and its
power of choice philosophy.
Ford believes in the power of choice - offering customers a
range of fuel-efficient vehicles is the best way to reduce
CO2emissions while still meeting the various
needs of individuals. In line with this philosophy, Ford is
delivering a range of eco-friendly driving options,
spanning both traditional gas-powered vehicles and
electrified vehicles.
Green driving leadership
Ford technologies such as EcoBoost™, flex-fuel
powertrains and hybrid batteries give consumers access to a
variety of vehicles that promise function and style while
making driving a greener and more affordable experience.
Electrification has an important role in the company's
overall product sustainability strategy, with Ford offering
- or soon offering - six new electrified vehicles: Focus
Electric, Fusion Hybrid, Fusion Energi plug-in hybrid,
C-MAX Hybrid, C-MAX Energi plug-in hybrid and Transit
Connect Electric.
Overall, Ford Motor Company will offer nine vehicles this
year expected to achieve a fuel efficiency rating of 40 mpg
or higher. The list consists of the six new electrified
vehicles already named along with Focus SFE, Fiesta SFE and
Lincoln MKZ Hybrid.
"Ford is excited to be collaborating with innovators at
SHFT to develop real solutions to help consumers live a
more sustainable lifestyle," said Viera.
# # #
About Ford Motor Company
, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six
continents. With about 166,000 employees and about 70
plants worldwide, the company's automotive brands include
Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company.regarding Ford and its
products worldwide, please visit .
ABOUT SHFT.com
SHFT is a new media platform, offering original video
series, curated shopping, and a host of resources that
speak to a modern, inspirational, eco-conscious lifestyle.
Actor/Filmmaker Adrian Grenier and Film Producer Peter
Glatzer founded SHFT after creating the TV show "ALTER ECO"
for Discovery's Planet Green. The duo decided to build a
platform that uses media to curate the myriad sustainable
choices now available to us and to highlight the cultural
shift taking place. SHFT is made possible through founding
partnerships with Virgin America, Stonyfield Farm, Marvell
semiconductor, and Ford..
