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Ford Passenger and Commercial Vehicle Sales Up, Remains Europe's No. 1 Commercial Vehicle Brand
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JANUARY 2018 SALES
Total Vehicle | Passenger Vehicle | Passenger Vehicle | Commercial Vehicle | Commercial Vehicle | ||
Market Share | Sales | Market Share | Sales | Market Share | ||
Euro 20* | 109,600 | 7.6% | 82,900 | 6.7% | 26,700 | 13.8% |
Versus | +1.8% | -0.4 ppt | +0.9% | -0.4 ppt | +4.4% | -0.2 ppt |
January 2017 |
Total Vehicle Sales
HIGHLIGHTS | "Ford achieved its best January in Europe since 2008, kicking off 2018 with a strong start. In addition to the new EcoSport on sale now, our customers will see fresh designs across our lineup this year, as we launch 21 new or heavily refreshed vehicles and derivatives, including the new Mustang fastback and convertible, three- and five-door Fiesta ST, and Fiesta Active." Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe |
20 for January, down 0.4 percentage points
Ford was Europe's No. 1 commercial vehicle brand in January, with 26,700 sold, up 4.4 percent, making it the best January for Ford CV sales in 25 years. CV market share at 13.8 percent was down 0.2 percentage points
Transit family sales of 21,600 are the highest ever for January, increasing 6.9 percent from January 2017
High-series vehicles - including Titanium, Vignale, ST-Line, ST and RS - made up 68 percent of passenger car sales in the Euro 20 for January, up 8.2 percentage points
Ford Sports Utility Vehicle (SUV) sales grew 6 percent in January, driven by Kuga's best January sales ever. Ford sold 17,800 SUVs in its Euro 20 markets
Sales of Ford's two most popular vehicles - Fiesta and Focus - grew in January, with Fiesta sales up 5 percent for its best January since 2011, and Focus sales up 6 percent for its best January since 2012
Retail and fleet customer sales accounted for 76 percent of Ford passenger vehicle sales in Ford's top five European markets in January
Ford sales grew in 15 of its Euro 20 markets in January, with significant gains in Germany (total vehicle sales up 11.5 percent), Spain (up 6.4 percent) and the Netherlands (up 20 percent)
* Ford of Europe reports sales for its 20 European traditional markets where it is represented through National Sales Companies: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland
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VEHICLE AND MARKET NEWS
Ford total vehicle sales in Germany grew 11.5 percent in January, and the brand retained its 7.3 percent market share. The growth was driven by strong demand for Fiesta, Focus and Kuga.
Kuga January sales reached a new high of 12,800, up 28 percent from January 2017. Strong Kuga sales contributed to Ford's overall SUV growth of 6 percent in its Euro 20 markets in January.
Fiesta sales grew 5 percent, the best January for Fiesta sales since 2011. In 2018, the Fiesta range will be strengthened even further with the arrival of the Fiesta ST and Fiesta Active coming later in the year.
The Ford Ranger continues to lead as Europe's best-selling pickup truck, based on latest available data from the end of December. Ford sold 3,800 Ranger trucks in its Euro 20 markets in January.
Ford of Europe January Sales 2018
JANUARY 2018 SALES | |
January 2018 Sales Volume (registrJatniounasry) 2018 Sales Volume (registrations) | |
Euro 20 1 | |
Indus tr y | 1,440,200 |
up 86,700 / 6.4 % vs. Jan.'17 | |
Ford | 109,600 |
up 1,900 / 1.8 % vs. Jan.'17 | |
Euro 22 2 | |
Indus tr y | 1,580,200 |
up 111,000 / 7.6 % vs. Jan.'17 | |
Ford | 116,400 |
up 1,600 / 1.4 % vs. Jan.'17 | |
Total Euro 50 3 | |
Indus tr y | 1,623,400 |
up 114,500 / 7.6 % vs. Jan.'17 | |
Ford | 119,000 |
up 1,700 / 1.5 % vs. Jan.'17 |
Euro 20 1 January ''18 and January YTD ''18 | |
Indus tr y | 1,440,200 up 86,700 / 6.4 % vs. Jan.'17 |
Ford | 109,600 up 1,900 / 1.8 % vs. Jan.'17 |
Euro 22 2 | |
Indus tr y | 1,580,200 up 111,000 / 7.6 % vs. Jan.'17 |
Ford | 116,400 up 1,600 / 1.4 % vs. Jan.'17 |
Total Euro 50 3 | |
Indus tr y | 1,623,400 up 114,500 / 7.6 % vs. Jan.'17 |
Ford | 119,000 up 1,700 / 1.5 % vs. Jan.'17 |
1 The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norw ay, Poland, Portugal, Spain, Romania, Sw eden and Sw itzerland.
2 The Euro 22 markets are: Euro 20 plus Russia and Turkey.
3 Total Euro 50 composed of EURO 22 registrations and EDM 28 retail sales, as total EDM 28 registrations figures are not available. Industry retail sales data not available. EDM 28 or European Direct Markets are: Albania, Andorra, Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan
Jan 2018 Market Share *
Jan 2018 Market Share *Euro 20
Total Euro 22
Total Euro 50
JanuarJya'n1u8ary '18 and January YTD '18 | |
Euro 20 dow n 0.4 ppts vs. J | 7.6% an.'17 7.6% dow n 0.4 ppts vs. Jan.'17 |
Total Euro 22 dow n 0.4 ppts vs. J | 7.4% an.'17 7.4% dow n 0.4 ppts vs. Jan.'17 |
Total Euro 50 dow n 0.5 ppts vs. J | 7.3% an.'17 7.3% dow n 0.5 ppts vs. Jan.'17 |
YTD January '18
7.6%
dow n 0.4 ppts vs. YTD '17
7.4%
dow n 0.4 ppts vs. YTD '17
7.3%
dow n 0.5 ppts vs. YTD '17
* Ford share calculated w ith preliminary industry results for some markets. Therefore, industry and share are subject to change slightly due to minor adjustments in some markets as official sources publish their final industry data.
** Jan 2018 Retail Market Share
** Jan 2018 Retail Market ShareKey European markets
JanuarJya'n1u8ary '18 and January YTD '18 | |
Key European markets dow n 0.4 ppts vs | 7.7% AGO 7.7% dow n 0.4 ppts vs YAGO |
YTD January '18 7.7% dow n 0.4 ppts vs YAGO
** The Key European markets are: Britain, Germany, France, Italy and Spain. Ford volume and Industry in these markets represent 75 to 80% of the Europe 20 volume.
CONTACT
Jessica Enoch Ford of Europe +49 221 9018213
jenoch@ford.com
JANUARY 2018 SALES
Ford Top 5 Markets ranked by Jan volume (registrations)
Market | January '18 and January YTD '18 Volumeo/(u) '17 Shareo/(u) '17 | |
1. Britain | 27,000 (3,600) | 14.4 % (0.9) ppts |
2. Germany | 21,700 2,200 | 7.3 % 0.0 |
3. Italy | 14,200 100 | 7.3 % (0.3) |
4. France | 9,200 - | 4.7 % (0.2) |
5. Spain | 6,400 400 | 5.3 % (0.7) |
Top 5 Markets ranked by Ford's share in Jan
Market | January '18 and January YTD '18 Shareo/(u) '17 Volumeo/(u) '17 | |
1. Britain | 14.4 % (0.9) ppts | 27,000 (3,600) |
2. Ireland | 12.1 % (1.1) | 5,400 (700) |
3. Hungary | 10.8 % (1.7) | 1,200 200 |
4. Turkey | 10.1 % (3.1) | 3,600 (1,100) |
5. Romania | 9.0 % 0.3 | 1,000 200 |
Jan Sales by vehicle line (Euro 20)
Model | January '18 and January YTD '18 | o/(u) January '17 and January YTD '17 |
KA | - | |
KA+ | 4,700 | 700 |
Fie s ta | 25,800 | 1,200 |
B-M AX | 1,100 | (1,500) |
Ecos por t | 3,900 | (1,100) |
Focus | 17,700 | 1,000 |
C-MAX | 5,700 | (800) |
Kuga | 12,800 | 2,800 |
Mondeo | 4,500 | (200) |
S-M AX | 1,900 | (400) |
Galaxy | 1,100 | 100 |
M us tang | 400 | (600) |
Edge | 1,100 | (700) |
Tourneo Courier | 1,400 | 400 |
Tourneo Connect | 900 | (100) |
Tourneo Custom | 900 | 200 |
Transit Courier | 1,600 | 100 |
Transit Connect | 4,100 | - |
Transit Custom | 9,500 | 1,000 |
Transit | 6,300 | 400 |
Range r | 3,800 | (100) |
Other **** | 500 | (400) |
Total Sales | 109,600 | 1,900 |
**** Figures largely include vehicles such as Car Derived Vans and imports.
Ford Motor Company published this content on 14 February 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 14 February 2018 13:50:02 UTC.
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