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Ford of Europe Sales Up 2.6% in First Seven Months of 2017; CV Sales Up Nearly 10%

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J U LY 2 0 17 S A L E S

Total Vehicle

Passenger Vehicle

Passenger Vehicle

Commercial Vehicle

Commercial Vehicle

Total Vehicle Sales

Market Share

Sales

Market Share

Sales

Market Share

99,900

7.4%

73,300

6.4%

26,600

13.3%

-4.8%

-0.6 ppt

-9.2%

-0.8 ppt

+9.7%

+0.5 ppt

Euro 20

Versus July 2016

H I G H L I G H T S

  • Ford sold 99,900 total vehicles in July, down 4.8 percent year over year, but year to date total sales of 845,300 are up 2.6 percent and are the best first seven months of the year since 2009 in its traditional Euro 20 markets*

  • Ford SUV sales up 27.3 percent to 141,200 in the Euro 20 in first seven months, with July SUV sales up 16.4 percent to 18,500, driven by strong demand for Kuga, EcoSport and Edge

  • Ford's top five markets in July by sales volume were: UK (25,000); Germany (24,000); Italy (11,800); Turkey (10,200); Spain (8,100)

  • 72 percent of Ford passenger vehicle sales were to retail and fleet customers in Ford's top five European markets in both July and year to date, beating the industry average by 4.7 percentage points in the first seven months and 2 percentage points in July

  • Ford sold 73,300 passenger cars in July, down 9.2 percent year over year for the month in the Euro 20 mainly due to Fiesta changeover, but up 0.6 percent for the first seven months for the best year to date performance since 2011

  • High-series vehicles - including Titanium, Vignale, ST-Line, ST and RS - represented 66 percent of passenger car sales in the Euro 20 in July, up 7 percentage points from July 2016; year to date high- series sales up 3 percentage points to 64 percent

  • Ford performance car sales - Fiesta ST, Focus ST, Focus RS, Mustang and GT - up 5 percent to 26,300 in the Euro 20 in the first half of 2017.

  • Commercial vehicle market share was 13.3 percent in the Euro 20 for July, making Ford the No. 1 commercial vehicle brand in Europe; Ford commercial vehicle sales up 9.6 percent in the first seven months at 204,700

* Ford of Europe reports sales for the European traditional markets where it is represented through National Sales Companies: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland

K E Y V E H I C L E S

Ford Fiesta Titanium

Ford Kuga ST-Line

New Ford Transit Custom

Ford KA+

"Despite the summer holiday period, July saw Ford commercial vehicle sales continue to grow by just under 10 percent - a similar rate of growth they've experienced year to date.

With the new Transit Custom and Tourneo Custom people mover available to order later this year, we expect to maintain our strong CV momentum and market leadership into 2018."

Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe

Titanium models accounted for 35 percent of all Ford passenger car sales in the first seven months of the year, and 42 percent of all sales in July. Latest addition to the Titanium ranges of models is the new Fiesta which continues to be rolled out across Europe

Ford Kuga sales were up 24 percent year to date at 90,800, making this the best-ever year so far for sales since the SUV was launched in 2008. Kuga sales also were up 24 percent in July to 12,400. Ford's flagship SUV, the Ford Edge, has now sold more than 10,000 units since launch

Ford Transit sales were up 10.9 percent at 133,500 for the year to end of July. Transit family sales in July - at 16,600 - were up 6.6 percent for the month. Ranger pickup sales at 23,100 for the year so far are up 12.1 percent and mark the best year for Ranger since launch

Ford KA+ sales were 4,500 in July, and more than 31,000 have been sold since launch. The KA+ delivers outstanding interior space, excellent fuel efficiency and fun to drive dynamics at an affordable price

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com. Follow at www.youtube.com/FordofEurope or www.twitter.com/FordEU

Ford of Europe July Sales 2017

July 2017 Sale s V olum e (r e gis tr ations )

Euro 20 1 July '17

YTD July '17

Industry

1.345.900

up 37700, / 03 % vs. Jul.'16

10.821.400

up 431800, / 04 % vs. YTD '16

Ford

99.900

dow n 5100, / (05) % vs. Jul.'16

845.300

up 21500, / 03 % vs. YTD '16

Euro 22 2

Industry

1.559.400

up 79900, / 05 % vs. Jul.'16

12.179.000

up 482000, / 04 % vs. YTD '16

Ford

114.200

dow n 800, / (01) % vs. Jul.'16

930.700

up 22800, / 03 % vs. YTD '16

Total Euro 50 3

Industry

1.608.500

up 84500, / 06 % vs. Jul.'16

12.533.800

up 518200, / 04 % vs. YTD '16

Ford

117.500

dow n 100, / (00) % vs. Jul.'16

952.800

up 27600, / 03 % vs. YTD '16

1 The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norw ay, Poland, Portugal, Spain, Romania, Sw eden and Sw itzerland.

2 The Euro 22 markets are: Euro 20 plus Russia and Turkey.

3 Total Euro 50 composed of EURO 22 registrations and EDM 28 retail sales, as total EDM 28 registrations f igures are not available. Industry retail sales data not available. EDM 28 or European Direct Markets are: Albania, Andorra, Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan

Jul 2017 M ar k e t Shar e *

July '17

YTD July '17

Euro 20

7,4%

dow n 01 ppts vs. Jul.'16

7,8%

dow n 00 ppts vs. YTD '16

Total Euro 22

7,3%

dow n 01 ppts vs. Jul.'16

7,6%

dow n 00 ppts vs. YTD '16

Total Euro 50

7,3%

dow n 00 ppts vs. Jul.'16

7,6%

dow n 00 ppts vs. YTD '16

* Ford share calculated w ith preliminary industry results for some markets. Therefore, industry and share are subject to change slightly due to minor adjustments in some markets as official sources publish their f inal industry data.

** Jul 2017 Re tail M ar k e t Shar e

July '17

YTD July '17

Key Europe an markets

07%

dow n 1.4 ppts vs YAGO

08%

dow n 0.3 ppts vs YAGO

** The Key European markets are: Britain, Germany, France, Italy and Spain. Ford volume and Industry in these markets represent 75 to 80% of the Europe 20 volume.

C O N TA C T

John Gardiner Ford of Europe

+49 221 9019985

jgardin2@ford.com

2

Ford of Europe June Sales 2017

For d Top 5 M ar k e ts r ank e d by Jul volum e (r e gis tr ations )

Market

July '17

Volume o/(u) '16

Share o/(u) '16

1, Britain

25.000 (4700,)

13,1 % (01) ppts

2, Germany

24.000 (500,)

7,7 % (00)

3, Italy

11.800 1000,

7,3 % 00

4, Turkey

10.200 3500,

12,1 % 01

5, Spain

8.100 (100,)

6,2 % (00)

Market

YTD July '17

Volume

o/(u) '16

Share

o/(u)

'16

1,

Britain

254.000

(7400,)

14,1 %

(00)

ppts

2,

Germany

175.100

6200,

7,7 %

00

3,

Italy

102.000

8900,

7,3 %

00

4,

France

71.400

5900,

4,6 %

00

5,

Turkey

59.400

(700,)

12,0 %

00

Top 5 M ar k e ts r ank e d by For d's s har e in Jul

Market

July '17

Share

o/(u)

'16

Volume

o/(u) '16

1,

Britain

13,1 %

(01)

ppts

25.000

(4700,)

2,

Turkey

12,1 %

01

10.200

3500,

3,

Ireland

11,4 %

(02)

3.600

(900,)

4,

Hungary

10,3 %

(03)

1.200

(100,)

5,

Finland

8,7 %

(02)

900

(100,)

Market

YTD July '17

Share o/(u) '16

Volume o/(u) '16

1, Britain

14,1 % (00) ppts

254.000 (7400,)

2, Turkey

12,0 % 00

59.400 (700,)

3, Hungary

11,6 % (01)

9.000 400,

4, Ireland

11,3 % (01)

15.900 (3700,)

5, Romania

9,3 % 01

6.800 2100,

Jul Sale s by ve hicle line (Eur o 20)

Model

July '17

o/(u) July '16

YTD July '17

o/(u) YTD July '16

KA

,

(1700,)

100,

(19200,)

KA+

4500,

4500,

31300,

31300,

Fiesta

12400,

(9600,)

167900,

(11900,)

B-MAX

4100,

1300,

28000,

2300,

Ecosport

4900,

-

40000,

5000,

Focus

16300,

(900,)

133300,

(2000,)

C-MAX

5000,

(2100,)

43600,

(9600,)

Kuga

12400,

2400,

90800,

17700,

Mondeo

4900,

(300,)

35500,

(10300,)

S-MAX

2400,

(1100,)

20300,

(5200,)

Galaxy

1500,

(100,)

11200,

(1500,)

Mustang

800,

(400,)

8800,

(1700,)

Edge

1200,

200,

10500,

7600,

Tourneo Courier

1300,

300,

9800,

1400,

Tourneo Connect

1500,

-

9300,

(300,)

Tourneo Custom

1300,

-

8200,

4800,

Transit Courier

1600,

500,

11400,

1800,

Transit Connect

4800,

1200,

31600,

1800,

Transit Custom

8600,

(200,)

72400,

5400,

Transit

6800,

1200,

52700,

2800,

Ranger

3200,

-

23100,

2500,

Other ****

400,

(400,)

5300,

(1200,)

Total Sales

99.900

(5100,)

845.300

21500,

**** Figures largely include vehicles such as Car Derived Vans and imports.

3

Ford of Europe June Sales 2017

Ford Motor Company published this content on 14 August 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 14 August 2017 14:16:03 UTC.

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