HONG KONG (Reuters) - JPMorgan Chase & Co (>> JPMorgan Chase & Co.) has become the first global investment bank to fall foul of Hong Kong's stricter IPO sponsorship rules, dealing a blow to its reputation in the region.

The Hong Kong stock exchange introduced tougher disclosure rules in 2014, which can make banks criminally liable if a listing prospectus is found to have misled investors.

It returned a listing application for Shenhua Health Holdings Ltd, a subsidiary of monosodium glutamate (MSG) producer Fufeng Group Ltd (>> Fufeng Group Limited), on March 29 saying it needed more information, exchange data showed. JPMorgan Securities (Far East) Ltd acted as sole sponsor of the IPO.

Only seven other initial public offerings (IPOs) have been returned since the new rules came into effect. After applications are returned, companies must wait at least eight weeks before re-submitting an application.

The new rules aimed to crack down on sloppy work by underwriters and issuers that filed incomplete or inaccurate documents, particularly after a series of scandals at Chinese companies that ran into trouble after listing in Hong Kong.

JPMorgan declined to comment on Shenhua Health's listing application on Thursday. Fufeng Group, the world's largest producer of food flavor enhancer MSG, didn't return a Reuters request for comment after regular business hours.

The sponsors of the previous seven listings on the stock exchange's main board and Growth Enterprise Market (GEM) that needed further vetting were all from China and Hong Kong, exchange data showed.

(Reporting by Elzio Barreto; Editing by Susan Fenton)

Stocks treated in this article : JPMorgan Chase & Co., Fufeng Group Limited