Game Digital : retail partnership trial with Maplin stores

21/08/2017

21st August 2017: GAME today announces plans to pilot concessions in specialist technology retailer Maplin. The trial, will begin initially in 4 Maplin stores , complimenting GAME's national footprint of 304 stores. GAME has 220 store lease renewals by the end of 2018 and opportunities to partner to gain or retain locations has been a key priority.

The objective is to create an authentic GAME experience in Maplin stores, complementing Maplin's extensive technology expertise with GAME's specialist gaming knowledge. These new concession spaces will have their own GAME team to support their software and key ranges.

Oliver Meakin, CEO of Maplin said:
'GAME has a similar market position to Maplin - a real expert in their category, with knowledgeable colleagues, who are passionate about what they do and who provide great advice to their customers; a great cultural fit.'

Martyn Gibbs, CEO of GAME Digital plc said:
'This exciting new venture forms part of a wider strategy to fully utilise our lease renewal program to expand consumer access to GAME's unrivalled gaming retail experience.'

ENDS -

For more information, please contact the GAME press office team on:GAMEPR@goodrelations.co.uk or on 020 3814 7158.

More about GAME Digital PLC

GAME Digital plc is a leading gaming company, providing an authoritative range of gaming and gaming lifestyle products and services to customers.

As the UK's sole specialist high street gaming retailer, GAME Digital Plc. has brought a range of innovations to the UK's gaming community. Following the launch of the first of its new high street gaming arenas in December 2016, GAME now operates 18 BELONG™ gaming zones, across 17 locations around the country. BELONG™ provides dedicated space for the nation's gamers to play with friends, compete in tournaments, enjoy gaming nights, celebrate new games and technology launches and share in video-game themed events and experiences.

GAME's UK and Spanish retail businesses are the market leaders in those geographical areas, operating a total of 580 stores, a fully integrated omni-channel offer, and reaching more than 18 million consumers across its reward programmes. Through its esports and events activities the Group is delivering unparalleled consumer gaming experiences directly, and on behalf of third parties, including its flagship event, Insomnia, the UK's largest gaming festival. Across its digital businesses the Group is pioneering the use of new technologies to reach gamers and business partners outside its main markets. This is effected through Ads Reality Limited, the Group's visual recognition and augmented reality business and Multiplay, its specialist game server hosting business. For more information please visit www.gamedigitalplc.com, www.multiplay.comwww.adsreality.comwww.belong.ggwww.insomniagamingfestival.com

Back to Press Releases