GAN plc (“GAN” or the “Company”), an award-winning developer and
supplier of enterprise-level B2B Internet gaming software, services and
online gaming content in the United States, has opened ‘GAN Digital’, an
in-house marketing agency to provide digital user acquisition &
retention services to selected GAN clients worldwide. Operations at GAN
Digital will be led by experienced senior digital marketing executive
Mr. Meir Deutsch who joins GAN from William Hill Online and will serve
as the Managing Director of GAN Digital.
Marketing services by GAN Digital are anticipated to commence in Q2 2018
focused on driving user acquisition and retention of real money Internet
gaming customers in diverse regulated European markets.
Proven European digital marketing experience on-boarded within GAN’s
enterprise and offered as an incremental service to selected clients
of real money Internet gaming.
Widens the strategic scope of ancillary services available to GAN’s
operator clients worldwide.
Formerly the Head of Marketing Planning, Operations & CRM at William
Hill Online, Mr. Deutsch brings more than a decade of digital
marketing experience to GAN, together with a deep understanding of
Internet gaming marketing and associated investment strategies.
Dermot Smurfit, CEO of GAN commented:
“Bringing proven real money Internet gaming marketing experience to
GAN’s current and future clients is an increasingly important strategic
aspect of GAN’s US market position as a provider of both our enterprise
Platform for Internet gaming together with ancillary marketing services
to support client success. We’re delighted to announce the formal
opening of GAN Digital in Tel Aviv, long-established as a hotbed of
marketing innovation and Internet gaming expertise.”
Meir Deutsch, Managing Director of GAN Digital commented:
“After more than six years building William Hill Online and investing
substantial marketing capital for one of the UK’s largest and best-known
brands, GAN offers the exciting opportunity to bring online new
challenger brands in Europe designed to leverage land-based casino
properties in the US. Tel Aviv remains one of the world’s pre-eminent
centers of digital marketing technology and offers the intellectual
capital required to build substantial Internet gaming businesses online
for our clients.”
GAN | Overview
GAN is a leading B2B supplier of Internet gaming enterprise
software-as-a-service solutions to the US land-based casino Industry.
GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM
Market of the London Stock Exchange under the ticker: GAN
The Company has developed an Internet gaming enterprise software system,
GameSTACK™, which it licenses principally to land-based US casino
operators as a turnkey technology solution for both regulated real-money
and/or virtual Simulated Gaming. GAN has thirteen (13) clients of
Simulated Gaming principally in US; two (2) clients of real money
Regulated Gaming in New Jersey; one (1) client of real money Regulated
Gaming in Pennsylvania; and ten (10) clients of real money Regulated
Gaming in Europe.
The Internet Gaming System, developed in London under a UK Gambling
Commission license, is certified to the highest technical standards
currently required by gaming regulators.
In April 2017 GAN was granted a Casino Service Industry Enterprise
license by the New Jersey Division of Gaming Enforcement being GAN’s
first privileged gaming license in the United States.
For more information please visit www.GAN.com
FAQ’s about GAN’s real money online Regulated Gaming
Soft-launched in December 2017, marketing of WinStar.com will commence
in Q2 2018 led by GAN Digital in Tel Aviv. WinStar.com is
fully-licensed in Alderney & the UK offering an innovative new
Internet gaming experience to residents of fast-growing regulated
Internet gaming markets in Europe.
Real money online Regulated Gaming for GAN comprises wholly-regulated
and US-compliant Internet gaming where end user players resident in
wholly-legal jurisdictions deposit & wager real money while playing
casino games online. GAN received its first full US gaming licence in
April 2017 awarded by the State of New Jersey. GAN’s Regulated Gaming
business activities are centred on the UK and Italy in Europe and the
State of New Jersey in the US with preparations for real money
regulated Internet gaming in Pennsylvania already underway following
the passage into law of enabling legislation on October 30, 2017.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180420005604/en/