LONDON (Alliance News) - GAN PLC on Friday said it has launched its Simulated Gaming software platform for Twin River Management Group Inc at its casino in Rhode Island, US, marking the ninth client to take on the London-listed company's product.
Simulated Gaming was launched by GAN in January 2014 and the software monetises internet traffic to existing websites operated by US casinos. In 2015, the platform helped clients to generate an average of USD2.32 per daily active user when original estimates were only expecting 60 cents.
Twin River Management Group is the ninth client to use Simulated Gaming, installing it in the Twin River casino, which contains over 4,200 slots, 113 table games, more than 162,000 square feet of gaming space, a major event venue and several bars and restaurants.
GAN launched Simulated Gaming for the casino on November 22, with apps published two days later followed by marketing activities being pursued as of Monday.
GAN said customers will be able to move from online gaming to physical gambling inside the casino.
"Patrons receive a rebate on selected online purchases, which are redeemable on-property in Rhode Island. GAN's US-patented iBridge Framework links the GameSTACK Internet gaming system to Twin River's existing casino management system deployed in Rhode Island," said GAN.
GAN shares were trading up 1.4% to 36.0 pence per share on Friday afternoon.
Copyright 2016 Alliance News Limited. All Rights Reserved. , source Alliance News