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Gannett Co., Inc. : USA TODAY Facebook Super Bowl Ad Meter Viewer Panel Results Announced

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02/06/2012 | 06:30am CEST

MCLEAN, Va., Feb. 6, 2012 /PRNewswire/ -- The USA TODAY Facebook Super Bowl Ad Meter panel of viewers has named Doritos - Man's Best Friend as their favorite ad. The second quarter ad featured a dog that bribes a man with Doritos so he keeps quiet. Panelists rated the ad an 8.82 (on a scale of 0 to 10). The panel of viewers measures volunteers' immediate reactions to the national ads that aired during the game. The Ad Meter vote continues at admeter.usatoday.com and facebook.com/sports and a winner will be announced on Tuesday at 10:00 p.m. ET.

The top five ads chosen by the viewer panel and their score:

    --  Doritos - Man's Best Friend - 8.82
    --  Volkswagen - Dog Strikes Back - 8.73
    --  Skechers - Go Run - 8.57
    --  Doritos - Sling Baby - 8.48
    --  M&Ms - Ms. Brown - 8.47

New for 2012, USA TODAY and Facebook have partnered on a Facebook app that extends the vote to Facebook's more than 800 million users globally. Facebook users can view, rate and share all the national ads that aired during the game at admeter.usatoday.com and facebook.com/sports. Voting began last night during the Super Bowl when the first ad aired and will continue until 6:00 p.m. ET tomorrow, Tuesday, February 7.

The winner of the USA TODAY Facebook Super Bowl Ad Meter, based on votes from the Facebook community, will be announced Tuesday at 10:00 p.m. ET on usatoday.com as well as in Wednesday's print editions of USA TODAY.

USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers' opinions about television's most expensive commercials. This year, the USA TODAY Facebook Super Bowl Ad Meter viewer panels were hosted in McLean, Va. and Phoenix, Ariz. Nearly 300 volunteers charted their second-by-second reactions to national Super Bowl commercials using hand-held meters to register how much they liked or disliked an ad. A computer averaged the scores continuously. Complete panel results are available in today's editions of USA TODAY.

About Facebook

Founded in February 2004, Facebook's mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Palo Alto, Calif.


USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.4 million readers daily. USA TODAY is a leader in mobile applications with more than ten million downloads on mobile devices. The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).


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