(Reuters) - Apparel retailer Gap Inc (>> Gap Inc) cut its 2015 profit forecast, hurt by a strong dollar and weak sales at its Banana Republic and Gap brands.

A series of fashion misses, particularly in women's merchandise, have turned shoppers away from the Gap brand toward competitors such as American Eagle Outfitters Inc (>> American Eagle Outfitters), H&M, Forever 21 and Inditex's (>> Inditex SA) Zara.

The company cut its 2015 adjusted profit forecast to $2.38-$2.42 per share from $2.75-$2.80.

Net income fell to $248 million, or 61 cents per share, in the third quarter ended Oct. 31, from $351 million, or 80 cents per share, a year earlier.

Excluding items, the company earned 63 cents per share.

Revenue fell about 3 percent to $3.86 billion, the company said on Nov. 9.

The strengthening of the dollar, particularly against the Japanese yen and Canadian dollar, hit sales by $98 million in the third quarter, the company said.

Gap received about 23 percent of net sales from outside the United States in the quarter.

Company-wide comparable sales fell 2 percent, dragged by a 4 percent drop at the Gap brand and a 12 percent decline at the Banana Republic division.

Gap's Old Navy line, however, has been a bright spot for the company, attracting customers with its affordable-yet-trendy merchandise.

Tight inventory controls and short lead times have also helped the company offer fewer discounts at Old Navy, helping margins.

Comparable sales at Old Navy increased 4 percent in the third quarter, and sales rose to $1.62 billion.

(Reporting by Subrat Patnaik and Ramkumar Iyer in Bengaluru; Editing by Don Sebastian)

Stocks treated in this article : Gap Inc, American Eagle Outfitters, Inditex SA