When: May 5-7, 2015

Where: Manchester Grand Hyatt San Diego, CA.

Details: A recent Gartner survey of CEOs ranked digital marketing as the top priority for technology-enabled business capability investment during the next five years, so it’s crucial marketing leaders understand where to invest. The inaugural Gartner Digital Marketing Conference will provide senior marketing leaders with unbiased perspectives on digital trends and advice to fuel marketing strategies as an engine for growth.

The event features three tracks focused on:

  • Driving Results While Innovating With Data
  • Sourcing & Structuring for Success
  • Orchestrating Exceptional Customer Experiences

Keynotes:

*Guest Keynote: Using Behavioral Economics to Hack Human Behavior - Dan Ariely, Professor of Psychology & Behavioral Economics Duke University

*Guest Keynote: UNthink — Rediscover Your Creative Genius - Erik Wahl

Graffiti Artist, Author and Entrepreneur

*Gartner Keynote: Accelerating Your Digital Journey

The latest digital marketing tools will be demonstrated by more than 20 companies that will be exhibiting at the conference. A listing of current sponsors is available on the Exhibitors page at http://www.gartner.com/events/digital-marketing/exhibitor-directory.jsp.

Join the discussion on Twitter using #GartnerDMC. Follow @GartnerDigital for additional conference details.

For complete event details, please visit the Digital Marketing Conference website at

http://www.gartner.com/events/digital-marketing/.

Members of the media can register for the event by contacting Christy Pettey at christy.pettey@gartner.com.

About Gartner

Gartner, Inc. (NYSE:IT) is the world's leading information technology research and advisory company. The company delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in over 9,100 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,600 associates, including more than 1,500 research analysts and consultants, and clients in 85 countries. For more information, visit www.gartner.com.