Gas Natural SDG : Fenosa releases part three of its film ‘En Tu Cabeza’

• This film comprises four inter-related short films, the third of which is directed by the winner of the 'Cinergía Talent' Award at the MadridCortoFest Festival, Alberto Ruiz Rojo.

• With over 23 million views for the third edition of Cinergía, 51% of them via social media networks and online channels, the power company is launching this third film via the same channels.

• 'En Tu Cabeza' is the first branded contentfeature-length film by a Spanish company, and it has been producedas part of CINERGÍA, the GAS NATURAL FENOSA initiative to raise awareness about energy saving and efficiency through cinema.

Using social media networks, GAS NATURAL FENOSA has released the third part of the film'En Tu Cabeza', which was produced by the power company with support from the El Terrat production company and the Arena Media agency. 'En Tu Cabeza' is the star project for the third edition of CINERGÍA, the GAS NATURAL FENOSA initiative that combines the Spanish film industry and energy efficiency.

In order to thank the over 75,000 followers of GAS NATURAL FENOSA cinema on social media networks, the power company has decided to launch its third film through this global communication platform. This film was directed by the winner of the 'Cinergía Talent' Award at the MadridCortoFest Festival, Alberto Ruiz Rojo.

The third edition of CINERGÍA is beating all previous records. To date, it has received over 23 million views, 51% of them via online channels and social media networks such as GAS NATURAL FENOSA's Facebook and YouTube profiles.

The first feature-lengthbranded content film from a Spanish company, 'En tu Cabeza' is made up of four interlinked parts scripted by Daniel Sánchez Arévalo. Starring Hugo Silva and Michelle Jenner, this film tells the story of Andrea, who is living in the year 2052 and travels back in time, getting inside our heads to make us aware of how important energy efficiency is for environmental conservation. The aim behind all this time travelling is to change the world's future, although Andrea also plans to transform her own future by preventing her past self from making the mistakes she now regrets.

The first two parts of 'En Tu Cabeza', directed by Kike Maíllo and Borja Cobeaga, were released at the most recent San Sebastian and Sitges Film Festivals, respectively. The third part starts Michelle Jenner, Hugo Silva, Luis Varela, Concha Cuetos and Ana Morgade, with a guest appearance by the singer Miguel Poveda.

On this occasion, the protagonist of these time-travel journeys, Andrea (Michelle Jenner), travels to the past to get inside the heads of none other than her parents-in-law (Luis Varela and Concha Cuetos).

Through this 'efficiency fiction', GAS NATURAL FENOSA aims to offer some entertaining advice to audiences on how to be more efficient: the importance of good insulation in your home, closing your windows when the heating is on, controlling your ambient temperature to avoid overuse of your heating and air-conditioning systems, and using A+++ low-consumption electrical appliances. This is important because, according to the latest Energy Efficiency Index from the Gas Natural Fenosa Foundation, families can save an average of around 300 euros a year, or 27% of their gas and electricity bills, with a few changes in uses and habits and upgraded equipment.

All the information and news on CINERGÍA and cinema sponsorship by GAS NATURAL FENOSA can be found on its cinema website and social media networks (Facebook, Twitter, Instagram and YouTube) where it has been launching numerous productions for lovers of the seventh art.

CINERGÍA's success

The productions shown during the first two editions received over 23 million views, along with a 23.5% increase in conversations on efficiency and over 22,000 mentions on social media networks. The most recent awards include having received a Bronze in the 'Efficiency in the Media' category of the Spanish Association of Advertisers' 18th Efficiency Awards, and Second Prize from CultHunting for the best corporate project linked to art and innovation. In 2016, it also received three Suns at the prestigious Ibero-American Advertising Communication Festival: a Silver Sun for integrated campaign, as well as a Gold Sun and a Grand Prize for the short film entitled 'Consumo Responsable: Nivel 7' by Santiago Segura.

Sponsor of Spanish cinema

Seen as the leading sponsor of the Spanish film industry according to the 2016 Millward Brown survey, GAS NATURAL FENOSA is committed to collaborating with society, and especially the world of cinema, by supporting the country's main festivals and cinemas. Among others, it sponsors the Malaga Film Festival, Cine Español, the San Sebastian Film Festival, the Sitges Film Festival, Madrid Premiere Week, the FEROZ® Critique Awards and the Cartagena International Film Festival, as well as over 40 screens at Cinesa cinemas throughout Spain that all bear the name of GAS NATURAL FENOSA.

Through its support of the film world, the Spanish company is collaborating with an industry that employs a large number of people and that has seen its sources of financing hit hard by the economic crisis.

Madrid, 15 February 2017

Third edition of Cinergía(PDF 9 Mb)

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