GECINA 
Press release Paris, October 5, 2015
Brigitte Cachon appointed Marketing & Innovation executive director
Brigitte Cachon has been appointed as Marketing & Innovation executive
director
for Gecina and a member of
ts Executive Committee, with
effect from October 5, 2015.
A CELSA graduate, Brigitte
Cachon
has 25 years' experience in
communications and sustainable develop
ent in the industrial, retail and
services
sectors. She is joining Gecina t
lead the
Group's marketing,
communications, innovation and digital p
licy.
From 2007, she was the Communications and Sustainable Development (CSR) director for
Crédit
Agricole Assurances,
France's leading insurance group. She previously he
ded up
communications for a subsidiary of Technip (1990-1996), before becoming its deputy director,
Group
Communications (1996-2001). In
2001, she
joined the PPR group (now K
ring) to
oversee
communications for its subsidiary Finaref.
Brigitte Cachon is also
co-chairwoman of
Financi'Elles, the leading federation of gender diversity networks for the finance industry.
Gecina, a leading real estate group
Gecina owns, manages and develops property holdings worth 10.6 billion euros at June 30, 2015, with 90% located in the Paris Region. The Group is building its business around France's leading office portfolio and a diversification division with residential assets, student residences and healthcare facilities. Gecina has put sustainable innovation at the heart of its strategy to create value, anticipate its customers' expectations and invest while respecting the environment, thanks to the dedication and expertise of its staff.
Gecina is a French real estate investment trust (SIIC) listed on Euronext Paris, and is part of the SBF 120, Euronext
100, FTSE4Good, DJSI Europe and World, Stoxx Global ESG Leaders and Vigeo indices. In line with its co
mitments
to the community, Gecina has created a company foundation, which is focused on protecting the environment and supporting all forms of disability.
www.gecina.fr
CONTACTS
Press relations Armelle Miclo
Tel: +33 (0) 1 40 40 51 98
armellemiclo@gecina.fr
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