General Mills, Inc. : Betty Crocker to Create Birthday Cake for "Betty White's 90th Birthday: A Tribute to America's Golden Girl" airing Monday, January 16 (8-9:30 p.m. ET) on NBC

"The Original First Lady of Food" Creates One-of-a-Kind Birthday Cake for "America's Golden Girl"

From one legend to another, Betty Crocker has created a show-stopping birthday cake for Betty White's 90th birthday special, which airs Monday, January 16 (8-9:30 p.m. ET) on NBC. Betty Crocker will present Betty White with a vibrant Triple Chocolate Celebration Cake inspired by the legendary star. Betty Crocker will also provide each celebrity guest of the NBC special with one of several hundred individual cakes that replicate the look of the Celebration Cake's top tier. Both Betty Crocker and Betty White are celebrating their ninetieth year as American icons.

"Betty White is one of the most popular actresses of our time, and Betty Crocker is honored to create this one-of-a-kind birthday cake for her," said Kristen Olson, food editor with Betty Crocker. "This cake is our gift to Betty White in celebration of her ninety amazing years, and we think this vibrant cake really reflects her personality and the many things we love about her."

The three-tiered Triple Chocolate Celebration Cake, flown by private plane from Betty Crocker's Minneapolis home to Los Angeles for Betty White's birthday, is a decadent chocolate cake layered with sumptuous chocolate mousse and rich chocolate ganache. Marrying classic and modern elements, the red, orange and magenta cake is decorated with dozens of fondant roses, shimmery edible pearls and golden candles - and hidden among the roses - a small replica of Betty's beloved dog Pontiac.

The original first lady of food, Betty Crocker has kept up with the times and continues to serve as a resource for the modern cook. Betty Crocker is celebrating 90 successful years of bringing together family and friends by releasing a brand new edition of the Betty Crocker Cookbook, "Big Red." With more than 65 million copies sold since its first edition was published in 1950, the new version allows readers for the first time ever to have exclusive access to an online cookbook destination (bettycrocker.com/BCcookbook).

The NBC special will celebrate White's 90th birthday and will honor one of the world's most beloved entertainers. The star-studded event will be taped live at the Biltmore Hotel in downtown Los Angeles. Some of Hollywood's biggest stars, including many of White's co-stars, will be on hand to deliver their birthday wishes. The evening will include special musical performances, surprise appearances and comedy, featuring the irreverent tone, spirit and energy that are the hallmark of White's six-decade career in show business. The 90-minute special is produced by Brad Lachman Productions and Universal Television; the executive producers are Brad Lachman, Jon Macks and Steve Ridgeway.

About Betty Crocker

Since her creation in 1921, Betty Crocker has enjoyed a distinguished history as a multimedia superstar. Featured in radio, TV, print, and now online, this cultural icon has rightfully earned her reputation as the "Original First Lady of Food."

BettyCrocker.com is one of the top websites in the food category. Betty Crocker's Facebook community has nearly 1.5 million fans that enjoy interacting with the brand, and millions have downloaded Betty Crocker's mobile app. Betty Crocker branded products garner more than $1 billion in sales annually. For more information, visit www.bettycrocker.com.

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