Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  General Mills, Inc.    GIS

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets 

General Mills, Inc. : Gluten-Free Advocate Elisabeth Hasselbeck Joins GlutenFreely.com

share with twitter share with LinkedIn share with facebook
share via e-mail
0
09/12/2012 | 04:10pm CEST

TV personality and author to contribute gluten-free tips and recipes for the online resource

GlutenFreely.com, the online store and gluten-free lifestyle resource, is proud to welcome Daytime Emmy® Award winner and author Elisabeth Hasselbeck, a dedicated advocate for gluten-free nutrition, to the site as its newest partner and contributor. Hasselbeck, a celiac, will offer tips on how to maintain a gluten-free lifestyle through a new video series called "The Joy of Gluten-Free," blog posts, and a roster of gluten-free recipes from her second book, "Deliciously G-Free."

GlutenFreely.com is proud to welcome Daytime Emmy(R) Award winner and author Elisabeth Hasselbeck, a ...

GlutenFreely.com is proud to welcome Daytime Emmy(R) Award winner and author Elisabeth Hasselbeck, a dedicated advocate for gluten-free nutrition, to the site as its newest partner and contributor. (Photo: General Mills, Inc.)

"Our mission is to make GlutenFreely.com a dynamic and useful resource for the gluten-free community through great food products, lifestyle tips, new recipes and the latest information about living gluten-free," said Rebecca Thompson, Marketing Manager for GlutenFreely.com at General Mills. "We're thrilled to partner with Elisabeth and excited to share her own gluten-free journey and advice on an ongoing basis."

Since her celiac disease diagnosis, Hasselbeck has committed herself to raising awareness about the autoimmune disease, and works closely with the Celiac Disease Center at Columbia University. Elisabeth has written two New York Times best sellers; in 2009 "The G-Free Diet: A Gluten-Free Survival Guide" and in 2012 "Deliciously G-Free" where gluten-free recipes were made fun and easy. In 2011, she created her own line of gluten-free snack and protein bars under the brand nogii?, and she has helped raise awareness on the topic through appearances on national talk shows.

During September, visitors to GlutenFreely.com can view the first installment of her "Joy of Gluten-Free" video series on the subject of "Getting Started" and how to create a gluten-free kitchen in your home. Her debut blog post on the site focuses on advice for being prepared to send a gluten-free child off to school for the first time.

"I know first-hand that a celiac diagnosis can seem overwhelming, given all the lifestyle changes you need to make to feel good," said Hasselbeck. "It's so important to make sure you have enough information and resources, like GlutenFreely.com at your fingertips, so you can enjoy all the things you want to - like cooking, dining out and traveling, but remain gluten-free."

About 3 million Americans are affected by celiac disease, an inherited autoimmune disorder that is triggered by the consumption of gluten - a protein found in wheat, barley, rye and some oats. While celiac disease affects about 1 percent of the U.S. population, experts also believe there is a separate portion of the population - roughly 6 percent - that has a related and poorly understood condition known as gluten sensitivity.

GlutenFreely.com was developed by General Mills in partnership with the University of Maryland Center for Celiac Research and The University of Chicago Celiac Disease Center to provide the latest medical information from leading medical institutions, hundreds of delicious gluten-free recipes and more than 500 gluten-free products for purchase from a variety of manufacturers. A roster of gluten-free experts and bloggers provide a wealth of advice on the site from their own experiences as well.

To see Hasselbeck's new videos and blog posts, and get more information on living a gluten-free life, visit GlutenFreely.com.

About GlutenFreely.com

Developed in partnership with the University of Maryland Center for Celiac Research, The University of Chicago Celiac Disease Center and General Mills Bell Institute of Health and Nutrition, GlutenFreely.com offers more than 500 gluten-free products from a wide variety of manufacturers for online purchase, as well as hundreds of recipes; advice for navigating grocery stores and restaurants; pocket shopping lists; and educational videos.

About Elisabeth Hasselbeck

Daytime Emmy® Award winner Elisabeth Hasselbeck is co-host of ABC's "The View", best-selling author, Celiac, founder of gfreediet.com and nogii.com and philanthropist. In May 2009, "The View" hosts were chosen as one of the "100 Most Influential People in the World" by Time. In July, 2009 Forbes ranked "The View" #11 among "30 of the Most Influential Women in Media." In October, 2010, Elisabeth joined "Good Morning America" as an ABC News contributor. An avid runner who has graced the covers of Fitness and Oxygen magazines, Elisabeth was the celebrity ambassador and runner for MORE Magazines' women's ½ marathon in 2011 and 2012. She is a partner and contributor to General Mills' GlutenFreely.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50405189&lang=en

General Mills Brand PR:
Peggi Snook, 763-764-8088
[email protected]


© Business Wire 2012
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on GENERAL MILLS, INC.
06/23GENERAL MILLS, INC. : annual earnings release
06/22 GENERAL MILLS INC : Change in Directors or Principal Officers (form 8-K)
06/22 GENERAL MILLS : Cinnamon Toast Crunch Opens Cereal Drive-Thru In Grand Canyon, A..
06/21 GENERAL MILLS : taps Pollard, ad industry veteran, as new top marketer
06/21 GENERAL MILLS : Veteran marketer Ivan Pollard joins General Mills as global chie..
06/08 GENERAL MILLS : continues clean energy leadership
06/02 GENERAL MILLS : Will Webcast Two Upcoming Investor Briefings
05/31 GENERAL MILLS : Will Webcast Two Upcoming Investor Briefings
05/24 Factbox - Food and drink makers' venture capital funds
05/24 Food and drink makers' venture capital funds
More news
Sector news : Food Processing - NEC
06/22 Danone looks to ride healthy food revolution wave
06/21DJNestlé Buys Into Delivered Meals -- WSJ
06/20 Nestle buys stake in U.S. ready meals group Freshly
06/20DJNestle Buys Stake in Freshly, Putting Healthy Food Deliveries Top of the Menu
06/19 EXCLUSIVE - BUYOUT FUND CVC HIRES BA : sources
More sector news : Food Processing - NEC
News from SeekingAlpha
06/23 General Mills seen lifting dividend
06/21 The Real Losers From Amazon's Foray Into Food
06/19 Amazon seen making another food play
06/16 DIVIDEND CONTENDERS : 20 Increases Expected In The Next 11 Weeks
06/16 Food stocks tremble after Amazon lands WFM
Advertisement
Financials ($)
Sales 2017 15 571 M
EBIT 2017 2 813 M
Net income 2017 1 706 M
Debt 2017 8 326 M
Yield 2017 3,40%
P/E ratio 2017 19,77
P/E ratio 2018 17,46
EV / Sales 2017 2,61x
EV / Sales 2018 2,62x
Capitalization 32 264 M
More Financials
Chart GENERAL MILLS, INC.
Duration : Period :
General Mills, Inc. Technical Analysis Chart | GIS | US3703341046 | 4-Traders
Full-screen chart
Technical analysis trends GENERAL MILLS, INC.
Short TermMid-TermLong Term
TrendsNeutralBearishBearish
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 19
Average target price 59,6 $
Spread / Average Target 6,5%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Jeffrey L. Harmening Chief Executive Officer
Kendall J. Powell Chairman
Donal Leo Mulligan Chief Financial Officer & Executive Vice President
Peter C. Erickson Executive VP-Innovation, Technology & Quality
Stephen A. Odland Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
GENERAL MILLS, INC.-9.00%32 264
NESTLÉ13.35%263 706
THE KRAFT HEINZ COMPAN..2.04%108 491
MONDELEZ INTERNATIONAL1.47%68 050
DANONE12.38%50 660
ASSOCIATED BRITISH FOO..7.65%29 710
More Results