General Mills, Inc. : Gluten-Free Advocate Elisabeth Hasselbeck Joins GlutenFreely.com
09/12/2012| 10:10am US/Eastern
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TV personality and author to contribute gluten-free tips and recipes
for the online resource
GlutenFreely.com,
the online store and gluten-free lifestyle resource, is proud to welcome
Daytime Emmy® Award winner and author Elisabeth Hasselbeck, a dedicated
advocate for gluten-free nutrition, to the site as its newest partner
and contributor. Hasselbeck, a celiac, will offer tips on how to
maintain a gluten-free lifestyle through a new video series called "The
Joy of Gluten-Free," blog posts, and a roster of gluten-free recipes
from her second book, "Deliciously G-Free."
GlutenFreely.com is proud to welcome Daytime Emmy(R) Award winner and author Elisabeth Hasselbeck, a dedicated advocate for gluten-free nutrition, to the site as its newest partner and contributor. (Photo: General Mills, Inc.)
"Our mission is to make GlutenFreely.com a dynamic and useful resource
for the gluten-free community through great food products, lifestyle
tips, new recipes and the latest information about living gluten-free,"
said Rebecca Thompson, Marketing Manager for GlutenFreely.com at General
Mills. "We're thrilled to partner with Elisabeth and excited to share
her own gluten-free journey and advice on an ongoing basis."
Since her celiac disease diagnosis, Hasselbeck has committed herself to
raising awareness about the autoimmune disease, and works closely with
the Celiac Disease Center at Columbia University. Elisabeth has written
two New York Times best sellers; in 2009 "The G-Free Diet: A Gluten-Free
Survival Guide" and in 2012 "Deliciously G-Free" where gluten-free
recipes were made fun and easy. In 2011, she created her own line of
gluten-free snack and protein bars under the brand nogii?, and she has
helped raise awareness on the topic through appearances on national talk
shows.
During September, visitors to GlutenFreely.com can view the first
installment of her "Joy of Gluten-Free" video series on the subject of
"Getting Started" and how to create a gluten-free kitchen in your home.
Her debut blog post on the site focuses on advice for being prepared to
send a gluten-free child off to school for the first time.
"I know first-hand that a celiac diagnosis can seem overwhelming, given
all the lifestyle changes you need to make to feel good," said
Hasselbeck. "It's so important to make sure you have enough information
and resources, like GlutenFreely.com at your fingertips, so you can
enjoy all the things you want to - like cooking, dining out and
traveling, but remain gluten-free."
About 3 million Americans are affected by celiac disease, an inherited
autoimmune disorder that is triggered by the consumption of gluten - a
protein found in wheat, barley, rye and some oats. While celiac disease
affects about 1 percent of the U.S. population, experts also believe
there is a separate portion of the population - roughly 6 percent - that
has a related and poorly understood condition known as gluten
sensitivity.
GlutenFreely.com was developed by General Mills in partnership with the
University of Maryland Center for Celiac Research and The University of
Chicago Celiac Disease Center to provide the latest medical information
from leading medical institutions, hundreds of delicious gluten-free
recipes and more than 500
gluten-free products for purchase from a variety of manufacturers. A
roster of gluten-free experts and bloggers provide a wealth of advice on
the site from their own experiences as well.
To see Hasselbeck's new videos and blog posts, and get more information
on living a gluten-free life, visit GlutenFreely.com.
About GlutenFreely.com
Developed in partnership with the
University of Maryland Center for Celiac Research, The
University of Chicago Celiac Disease Center and General Mills Bell
Institute of Health and Nutrition, GlutenFreely.com offers more than
500 gluten-free products from a wide variety of manufacturers for online
purchase, as well as hundreds of recipes; advice for navigating grocery
stores and restaurants; pocket shopping lists; and educational videos.
About Elisabeth Hasselbeck
Daytime Emmy® Award winner Elisabeth Hasselbeck is co-host of ABC's "The
View", best-selling author, Celiac, founder of gfreediet.com and
nogii.com and philanthropist. In May 2009, "The View" hosts were chosen
as one of the "100 Most Influential People in the World" by Time. In
July, 2009 Forbes ranked "The View" #11 among "30 of the Most
Influential Women in Media." In October, 2010, Elisabeth joined "Good
Morning America" as an ABC News contributor. An avid runner who has
graced the covers of Fitness and Oxygen magazines, Elisabeth was the
celebrity ambassador and runner for MORE Magazines' women's ½ marathon
in 2011 and 2012. She is a partner and contributor to General Mills'
GlutenFreely.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50405189&lang=en
General Mills Brand PR:
Peggi Snook, 763-764-8088
brandpr.media@genmills.com
© Business Wire 2012
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