General Mills, Inc. : New Fiber One® Snack Begs the Question: Cookie, Brownie or Both?
06/27/2012| 10:10am US/Eastern
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Fiber One® 90 Calorie Brownie: Chocolate
Chip Cookie Flavor is a scrumptious snack for any time
Dieters can delight in the latest crave-worthy treat that combines two
of America's all-time favorite snacks: cookies and brownies! New Fiber
One® 90 Calorie Brownies: Chocolate Chip Cookie flavor
boasts a moist and satisfying texture, plus 5 grams of fiber so you
never have to choose between the always popular chocolate chip cookie or
the decadent brownie again.
Each chocolate chip cookie brownie is made with semisweet chocolate
chips in a cookie-batter brownie, topped with a chocolatey drizzle and
contains 20 percent of the Daily Value of fiber (5g per serving). At 90
calories each, the brownies are great tasting, diet-friendly treats.
Perfect as an on-the-go snack or a relaxing "me time" indulgence, these
brownies will have dieters talking about the new tasty snack option that
can help them stick to their weight management plan.
"Fiber One 90 Calorie Brownies have been a huge hit with consumers since
their introduction last summer. This new flavor gives them another
delicious snack choice they can feel good about eating," said Kerry
Delaney, Associate Marketing Manager for General Mills. "The latest
addition to the Fiber One lineup is an easy way for consumers to have
what they crave while sticking to a balanced diet."
Fiber One 90 Calorie Brownies are sold in 5.34-oz. boxes containing 6
individually wrapped brownies, at a suggested retail price of $3.89. The
product is available in the granola bar aisle at supermarkets nationwide
in June. Like Fiber
One on Facebook for more information and updates.
Tweet: Fiber One® 90 Calorie Brownies: Chocolate Chip
Cookie flavor available in supermarket granola bar aisles nationwide. http://on.fb.me/l8s2b5
About General Mills
General Mills is one of the world's leading food companies, operating in
more than 100 countries. Its consumer brands include Cheerios, Fiber
One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury,
Green Giant and Old El Paso. Headquartered in Minneapolis, Minnesota,
USA, General Mills had fiscal 2011 net sales of US$14.9 billion.
Fiber One® is a registered trademark of General Mills, Inc.
for General Mills
Lisa Tomassen, 763-293-2761
lisa.tomassen@genmills.com
© Business Wire 2012
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