BuyPower Card from Capital One Debuts New Ad Campaign Rewards card helps consumers buy a new Chevrolet, Buick, GMC or Cadillac

2014-07-31

DETROIT - The BuyPower Card from Capital One, the rewards credit card that enables consumers to accumulate earnings toward the purchase of a new General Motors vehicle, will launch a new promotional campaign beginning August 4 with digital, print and television advertising.

A new 30-second television ad, created by MRM/McCann, will air on network and cable television starting next week. The spot opens with the question: "What if there was a credit card where the reward was that new car smell and the freedom of the open road?" followed by a description of the BuyPower Card's features.

The campaign is the latest component of a marketing strategy to rebrand the GM Card from Capital One as the BuyPower Card to better reflect its connection to the Chevrolet, Buick, GMC and Cadillac brands. No changes have been made to the card's rewards program or to card-members' accounts or earnings.

"The BuyPower Card is one of the quickest and easiest tools to help put consumers behind the wheel of a new Chevrolet, Buick, GMC or Cadillac," said Chuck Thomson, general manager, GM Retail Sales and Marketing Support. "It offers rewards with none of the restrictions - no earning limits, no redemption caps, no earnings expiration dates and no annual membership fee."

BuyPower Card-members receive 5 percent earnings on their first $5,000 of net card purchases every year and an unlimited 2 percent on all other purchases. More information can be found at http://www.buypowercard.com.

General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets.  GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.

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The BuyPower Card from Capital One provides consumers with a straightforward way to earn accelerated savings toward the purchase or lease of a new Chevrolet, Buick, GMC or Cadillac vehicle, with no annual Earnings cap and rewards that don't expire. Consumers can choose from five card designs, including a universal design and four brand designs.

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