Verlander, Fielder Play Ball with Chevrolet in New Ad
Detroit Tigers help reprise 'Baseball, Hot Dogs, Apple
Pie and Chevrolet'
DETROIT - As the 2012 baseball season begins, Chevrolet is
getting help from a Detroit Tiger who knows a good pitch
and his power-hitting teammate to reprise one of the most
memorable and beloved ads in the brand's 100-year history.
Two of three 15-second ads were scheduled to debut
Wednesday on ESPN during the Opening Night game. They
recall the classic 1974 "Baseball, Hot Dogs, Apple Pie and
Chevrolet" TV ad. Detroit Tigers pitcher and 2011 American
League Cy Young Award winner Justin Verlander and first
baseman Prince Fielder, signed as a free agent by Detroit
in the off season, star in the ads.
Chevrolet has been the "Official Vehicle of Major League
Baseball™" since 2005, and, with its dealers, has helped
sponsor youth baseball at the grassroots level since 2006
through the Chevrolet Youth Baseball program, and community
baseball field makeovers through the Diamonds & Dreams
program since 2010.
The spots were created by Spike DDB, headed by filmmaker
Founded in 1911 in Detroit, Chevrolet is now one of the
world's largest car brands, doing business in more than
140 countries and selling more than 4 million cars and
trucks a year. Chevrolet provides customers with
fuel-efficient vehicles that feature spirited performance,
expressive design, and high quality.www.chevrolet.com.