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GENERAL MOTORS CORPORATION (GM)
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General Motors : GMC opens new chapter in ME with ‘Like A Pro’ drive

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11/10/2017 | 09:31pm CEST

Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales.

General Motors Co. (GMC), the major global truck and SUV manufacturer, has announced the launch of "Like A Pro," a campaign evolving its "We Are Professional Grade" positioning. The campaign illustrates the core values of "We Are Professional Grade" and shows the emotional connection customers have with their GMC trucks and SUV models. Sajed Sbeih, head of brand for GMC Middle East, said: "Our campaign is about doing the ordinary in an extraordinary and professional way. We have long recognized that GMC customers have exceptional standards and are dedicated individuals, whose passion and abilities set them apart. This is why 'Like a Pro' encapsulates the fundamental approach to life that we see every day in our customers. We believe that this campaign will strike a powerful chord with our audiences." The campaign content will feature GMC Denali trucks and SUVs -- the pinnacle of Professional Grade. Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales. The campaign also boasts the all-new GMC Terrain, which joins the hot-selling, recently redesigned GMC Acadia in the GMC SUV lineup. Built on the philosophy of "We are Professional Grade," GMC has manufactured pickups since 1902. With a rich heritage in the Middle East and an impressive 115 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs. The GMC portfolio in the Middle East features the Terrain SUV, Acadia Crossover, and Sierra half-ton pickup, Yukon, and Yukon XL full-sized SUVs. All models are available in the premium Denali trim. GMC also offers customers a high-level aftersales service experience. For more information, visit www.gmcarabia.com.

(c) Copyright: Arab News 2017 All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

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Financials ($)
Sales 2018 146 B
EBIT 2018 11 197 M
Net income 2018 8 201 M
Finance 2018 4 665 M
Yield 2018 3,88%
P/E ratio 2018 6,54
P/E ratio 2019 6,31
EV / Sales 2018 0,35x
EV / Sales 2019 0,34x
Capitalization 55 397 M
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Mary Teresa Barra Chairman & Chief Executive Officer
Daniel Ammann President
Charles K. Stevens Chief Financial Officer & Executive Vice President
Randall D. Mott Chief Information Officer & Senior Vice President
Patricia Fiorello Russo Independent Director
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