Royal Building Products today announced that the company's new logo has been honored with a gold medal for Elements of Advertising in the Charlotte, N.C., Chapter Competition of the ADDY® Awards.

Royal launched a new logo and brand positioning in 2011 with the objective of building a new foundation for growth at the 40-year old company.

"The new logo and positioning of our brand was designed to retain the legacy of Royal's original symbol - the crown - while shifting the emphasis from manufacturing to a focus on what our building products do and our partnership with local building professionals and homeowners to build neighborhoods of lasting value," said Jennifer McGill, group marketing director.

"We are thrilled that the work of our agency - LKM Ideas - has been recognized for this prestigious achievement, and we are excited to see how our new logo does in the upcoming district competition," McGill said.

The ADDY Awards Competition is the advertising industry's largest and most representative competition for creative excellence. The Charlotte ADDY Awards is the first of a three-tier, nationwide American Advertising Federation (AAF) competition. A panel of judges from outside the Charlotte region evaluated each entry, and the number of awards given in each category was based on the relative quality of work in that category. Local Gold winners are forwarded to the AAF District 3 (Virginia, North Carolina and South Carolina) to compete. District winners are then forwarded to the third tier to compete in the national ADDYs.

About Royal Building Products

Royal Building Products, a subsidiary of Georgia Gulf Corporation (NYSE: GGC), manufactures and distributes leading materials for the home remodeling, building and municipal construction markets. For over 40 years, the company's commitment to quality, innovation and customer relationships has attracted the loyalty of a growing number of building professionals, homeowners, architects, engineers and distributors to its products. With operations throughout North America, Royal Building Products offers the renovation, remodeling and new construction industries a broad range of innovative products including siding, trim, accessories, soffit, rain ware, mouldings, deck, window profiles and patio doors. Royal Building Products also manufactures pipe and fittings for the electrical, municipal, irrigation, plumbing and industrial construction industries. For more information, please visit our website www.royalbuildingproducts.com. Follow us on Twitter and "Like" us on Facebook.

About LKM Ideas (lkm)

lkm is known for smart, simple solutions and creative ideas to help their clients build lasting relationships with their customers. Clients include Visit South Walton, The Outer Banks, Britax and Royal Building Products. The agency has been in business for more than 25 years and has won many accolades. The One Club, the world's foremost non-profit organization for the recognition and promotion of excellence in advertising, has recognized lkm more than a dozen times for ads or campaigns rated among the best in the world. The New York Art Directors Club named lkm "one of the five most creative small- to mid-sized agencies in America." Graphis, the International Journal of Visual Communication, selected lkm as "one of the ten best agencies in the world at getting clients' messages out." For more information, go to www.lkmideas.com.

For Royal Building
Georgia Gulf Corporation
Alan Chapple, 770-395-4538
chapplea@ggc.com