Nuremberg, 3 June 2014 - Global development in the imaging market continues to be strongly influenced by smartphones, particularly as a result of technical improvements in the field of videography. While sales of compact cameras have been affected, the digitization of consumer life continues to offer significant opportunities to engage consumers in the latest innovative imaging technologies.

At the 2014 photokina fair, GfK, in partnership with NPD, Prophoto GmbH and Photo Imaging news, will provide a unique perspective on the global imaging world. Looking in detail at the latest trends and developments, attendees will have access to unparalleled insights into major markets.

GfK analysts will be available September 16th - 21st for personal discussions at the GfK booth. By combining valuable market expertise with global data from the world's largest retail network, GfK can offer attendees the big picture on exactly what is happening with regards to capturing, storing, printing and viewing devices.

GfK also invites photokina attendees to GfK Marketing Briefings in partnership with Prophoto GmbH. In these 45 minutes sessions, industry experts will highlight the hottest trends from the global imaging market supported by the latest retail sales data, including in-depth analysis on regions such as Europe, Asia, USA and Latin America.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

For more information, please visit www.GfK.com or follow GfK on Twitter: https://twitter.com/GfK_en

Responsible under press legislation
GfK SE, Corporate Communications
Jan Saeger
Nordwestring 101
D-90419 Nuremberg
Tel. +49 911 395-4087



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