• Global is working with Yargýcý to expand its lifestyle retail brand in the GCC
    Posted: Saturday, July 11, 2015

Global Capital Management LTD, the alternative asset management arm of Global Investment House (Global), announced today that Yargıcı Konfeksiyon Ihracat ve Ticaret A.Ş. (Yargıcı), the leading up-market women clothing, accessories and home decoration collections in Turkey, aims to expand in the GCC markets, namely Kuwait and Saudi Arabia.

Yargici has been successfully implementing the first phase of its expansion strategy in the Turkish market since Global Buyout Fund acquired 75% stake of the company in 2011. Since then, Global have worked with Yargici to achieve impressive growth in its home market in the past four years, opened 30 new stores to reach a total of 51 stores in 10 cities, increased its retail space by 335% to reach 9,184 sqm and completed 2014 with a 26% growth in turnover.

Aside from its retail space expansion strategy, Yargici has invested in its Online Shop to create a platform that enables the brand to reach beyond its physical locations.

Focusing on becoming "a global lifestyle brand", Yargıcı has opened its first home decoration store under the name "Yargıcı Homeworks" in Istanbul in May 2015. Homeworks collection brings furniture, special accessories like hand-made ceramics, wicker baskets, home textile, lighting and decorative objects together from various destinations in the world. Yargici is planning to continue expanding its product line in the next two years.

Yargıcı continues its fast-paced growth while also exploring opportunities in the overseas markets. Since the number of visitors attracted to Turkey from the Gulf Region is continually growing, the tax refund figures in Turkey shows that Kuwaiti and Saudi shoppers represent the largest international purchasers. Yargici is focusing on Kuwait and Saudi as the first upcoming countries in Yargıcı's international expansion. In order to transform this demand into a growth opportunity, Yargıcı has already started investigating partnership opportunities in 2015 with three local partner candidates from Saudi Arabia and two from Kuwait and aiming to finalize the negotiation process before the year end with at least one of these conglomerates.

The brand still continues its operations in Japan, Greece, Switzerland, and the Philippines, Russia, Australia and the Middle Eastern markets through its wholesale channels.

Yargici is considering and actively exploring growth opportunities in international markets while it continues its fast-paced growth in Turkey. The Gulf Region in particular, which has an increasing share in Yargıcı's foreign customer portfolio, holds an important place in its strategic growth plans. As one of the most popular brands among Gulf customers, Yargıcı plans to transform this demand into a potential growth opportunity.

Sulaiman M. Al-Rubaie, Managing Partner at Global Capital Management commented, "We are impressed by the achievements recorded during the past four years. With its unique fashion line, strong and trusted brand, value proposition and premium store locations across Turkey, Yargıcı is well positioned to expand beyond Turkey to international markets and mainly the GCC."

He added, "GCC customers have a strong interest in the brand as they appreciate the modern appearance of Yargıcı, its lifestyle offering and unique garments and accessories. He also asserts that the brand's international customers have also been responding with much positive feedback about the decorative product collections and there has thus been an increased demand for international shipping from the online shop".

It is worth noting that Yargıcı has been one of the leading retail names in the Turkish market for 37 years and continues a full lifestyle brand offering to its consumers through women clothing, accessories and home decoration collections. Yargıcı presents an essential look of relaxed shapes with inspirational details, color harmonies speak softly as a reflection of a basic, chic look that is the signature of this young and spirited brand.



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