Glu Mobile Launches Kim Kardashian: Hollywood
Players navigate their rise to Hollywood celebrity alongside mentor, Kim Kardashian West

San Francisco, Calif. - June 25, 2014 - Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced the availability of Kim Kardashian: Hollywood on the App Store and Google Play. The game features Kim's likeness, voice, and creative influence as she guides players on their journey to success in Hollywood.

"Kim Kardashian: Hollywood delivers the glitz, glamour, and drama that is the true Hollywood experience," said Glu CEO, Niccolo de Masi. "Mrs. Kardashian West's input on visual aesthetics and character customizations resulted in what we believe to be the most compelling celebrity-simulation on mobile."

"We anticipate players will enjoy her in-game audio commentary, hand-selected wardrobe, and persona authenticity," de Masi continued. "We are absolutely delighted with how this title has come together.  Our partnership with Mrs. Kardashian West has allowed us to create a unique and iconic experience for fans worldwide."

"I'm so excited to launch this game and offer my fans a fun way to experience a piece of my life," said Kim Kardashian West. "So much of this game - from the outfits to hairstyles to accessories - are all inspired by looks that I love and hand selected. We were able to record and include so much of my natural commentary throughout the gameplay."

"I really enjoyed the creative process and seeing this game brought to life is amazing," said Kardashian West. "I'm so proud of this project and I hope my fans enjoy the game as much as I do!"

About Kim Kardashian: Hollywood
Rise from the ranks of clothing store fashion consultant to basking in the spotlight at the hottest events with Kim Kardashian West herself. Players experience the drama and excitement of earning Hollywood notoriety by completing projects and tasks that lead to new career opportunities.

Join Kim Kardashian West on a red carpet adventure to create your own fame and fortune!

Features of Kim Kardashian: Hollywood 

  • Create Your Own Persona - Customize your look with hundreds of style options, including Kim's personal picks!
  • Rule the Red Carpet - Become an A-list movie actor, cover model, fashion designer and more - what you do is up to you!
  • Live Like a Star - Encounter other celebrities, dedicated fans, persistent paparazzi... and even hang out with Kim herself!
  • Take Over L.A. - Entertain yourself in the most exclusive clubs, upscale boutiques, and luxury homes!
  • Play with Friends - Connect through Game Center and Facebook to help each other rise to fame, compare styles, send gifts, and see who can be the biggest star! 

The Kim Kardashian: Hollywood App is free to download from the App Store on iPhone, iPad, or iPod touch at http://bit.ly/1soWj7N. Kim Kardashian: Hollywood is also available on Google Play at http://bit.ly/UcnHGJ.

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About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as CONTRACT KILLER, DEER HUNTER, ETERNITY WARRIORS, and FRONTLINE COMMANDO on a wide range of platforms including iOS, Android, Windows Phone, and MAC OS. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with a major office outside Seattle, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the 'g' character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.

CONTRACT KILLER, DEER HUNTER, ETERNITY WARRIORS, FRONTLINE COMMANDO, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc.

Media Contacts
Jason Enriquez
Glu Mobile Inc.
PR@glu.com
(415) 800-6263


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