Glu Mobile Inc. : Glu Mobile Acquires Deer Hunter® Brand
04/04/2012| 04:15pm US/Eastern
Adds iconic hunting franchise to Glu's growing IP portfolio
Glu Mobile Inc. (Nasdaq: GLUU), a leading global developer and publisher
of freemium games for smartphone and tablet devices, today announced it
has completed the acquisition of the iconic Deer Hunter® trademark and
associated domain names from Atari. Glu has also taken an exclusive,
irrevocable worldwide license to the other intellectual property
associated with the Deer Hunter brand. Having successfully exploited the
Deer Hunter franchise on mobile devices for seven years, Glu now will
control the rights to this valuable gaming franchise.
"The Deer Hunter brand has become iconic for hunting gamers since its
inception in 1997. It is a strong fit with Glu's leadership in 3D, high
production value, freemium mobile gaming," said Niccolo de Masi, Glu
President and CEO. "Glu has generated more than $21 million in revenue
from the Deer Hunter brand over the past seven years, and we are
delighted to now add it to our growing IP portfolio. We expect this deal
to have a long-term favorable impact on gross margins, and anticipate
finishing the year debt-free with double digit millions of cash."
"In addition to continued growth on smartphones and tablets, we see
significant potential to extend Deer Hunter to emerging platforms like
the Mac App Store, Google Chrome and Connected TVs to round out full
coverage of the future Digital Living Room," de Masi continued. "The
Deer Hunter brand will continue to represent the highest-quality, most
realistic hunting experience in gaming. We look forward to expanding on
the brand's success for many years to come, beginning with our launch
this month of Deer Hunter: Reloaded."
Cautions Regarding Forward-Looking Statements
This news release contains forward-looking statements, including those
regarding our expectation that the transaction described in this release
will have a long-term favorable impact on our gross margins; our
anticipation that we will finish the year debt-free with double digit
millions of cash; the future potential to extend the Deer Hunter brand
to emerging platforms like the Mac App Store, Google Chrome and
Connected TVs; and our plans to expand on the Deer Hunter brand's
success for many years to come, including in connection with our launch
this month of Deer Hunter: Reloaded. These forward-looking statements
are subject to material risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements. Investors should consider important risk factors, which
include: the risk that our Deer Hunter games will not be as commercially
successful as we anticipate; our cash usage in 2012 may be greater than
we currently anticipate; the risk that consumer demand for smartphones,
tablets and next-generation platforms (including the Mac App Store,
Google Chrome and Connected TVs) does not grow as significantly as we
anticipate or that we will be unable to capitalize on any such growth;
the risk that we do not realize a sufficient return on our investment
with respect to our efforts to develop freemium games for smartphones,
tablets and next-generation platforms, the risk that our development
expenses for games for smartphones are greater than we anticipate; the
risk that our recently and newly launched games are less popular than
anticipated; the risk that our newly released games will be of a quality
less than desired by reviewers and consumers; the risk that the mobile
games market, particularly with respect to freemium gaming, is smaller
than anticipated; and other risks detailed under the caption "Risk
Factors" in our Form 10-K filed with the Securities and Exchange
Commission on March 14, 2012 and our other SEC filings. You can locate
these reports through our website at http://www.glu.com/investors.
We are under no obligation, and expressly disclaim any obligation, to
update or alter our forward-looking statements whether as a result of
new information, future events or otherwise.
Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of
freemium games for smartphone and tablet devices. Glu's unique
technology platform enables its titles to be accessible to a broad
audience of consumers all over the world - supporting iOS, Android,
Windows Phone, Google Chrome and beyond. Glu is focused on bringing the
best in freemium, cross-platform mobile gaming experiences to the mass
market. Founded in 2001, Glu is headquartered in San Francisco and has
major offices in Kirkland, Washington, Brazil, Canada, China, Russia and
the UK. Glu is focused on creating compelling original IP and also
partners with leading entertainment brands including Activision, Caesars
and Fox. Consumers can find high-quality entertainment created
exclusively for their mobile devices wherever they see the 'g' character
logo or at www.glu.com.
For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or
become a Glu fan at www.facebook.com/glumobile.
DEER HUNTER, DEER HUNTER: RELOADED, GLU, GLU MOBILE and the 'g'
character logo are trademarks of Glu Mobile Inc.
Glu Mobile Inc.
Adam Flanders, 415-800-6146
Jason Enriquez, 415-215-9498
Seth Potter, 646-277-1230
© Business Wire 2012