GN ReSound significantly powers up the reach of the Smart hearing portfolio

GN Latest News September 01, 2014

Today, GN ReSound launches a significant expansion of the innovative Smart hearing portfolio by powering up the reach of the ReSound LiNX™ and Beltone First™ product families. GN ReSound launches an entire range of hearing aids tailored specifically for all relevant segments including profoundly hearing impaired, children and people suffering from tinnitus.

The product portfolio strengthening includes:

  • Resound ENZO™ / Beltone Boost™ - the new premium super power hearing solution. The products represent GN ReSound's re-entrance into the premium super power segment with the industry's smallest yet most powerful 675-battery super power hearing aid for severe and profound hearing losses. ReSound Enzo and Beltone Boost are the only super power hearing solution that enables super power users to stream stereo audio and phone calls directly to their hearing aids from an iPhone, iPad or iPod touch.
  • ReSound Up Smart™ - because every sound matters. ReSound Up Smart is a dedicated hearing aid line-up for children providing features that are particularly suitable for the segment. Children can now benefit from the vibrant, clear sound quality of Surround Sound by Resound combined with the use of streaming devices like the ReSound Unite™ Mini Microphone, an iPhone, iPad or iPod touch. It thereby enables children to access speech in all situations and to interact with media in the same way as their friends and peers.
  • ReSound LiNX TS™ - fourth generation tinnitus management with new ways to treat tinnitus. ReSound LiNX TS is leveraging on GN ReSound's innovative connectivity solutions and pioneering in treatment of tinnitus solutions. Direct streaming from iPhone, iPad or iPod touch opens new opportunities for tinnitus sufferers to find relief from their symptoms via any desired sound streamed through the connectivity solutions including streaming of their own preferred soundtrack.
  • ReSound LiNX and Beltone First - extending the range of the world's first Made for iPhone hearing aids. The original Made for iPhone hearing aids are now available as a stylish BTE (behind-the-ear) containing all of the same advantages as the original. The line-up is also extended with a new version in the Basic price segment (ReSound LiNX 5 and Beltone First 6). The hearing aids do not feature Made for iPhone connectivity but offer the world's most advanced mid-priced solutions with Surround Sound by ReSound and connection to ReSound Unite wireless accessories.

All of the products have the same superior foundation as the original ReSound LiNX and Beltone First offering. Powered by SmartRange™, the industry's most advanced wireless chip platform, GN ReSound's  Made for iPhone hearing aids take the ability to hear, understand and connect for people with hearing loss to a whole new level.  They offer top-rated sound quality* via Surround Sound by ReSound, stream stereo sound directly from iPhone, iPad and iPod touch (Made for iPhone) and other sound sources like a TV, making the hearing aids work like wireless stereo headphones. Additionally, the free ReSound Smart™ app allows users of the hearing aids to discreetly personalize their hearing experience.

With today's launches, GN ReSound is taking another significant step in strengthening its position as the preferred full solution hearing aid provider in the industry.

GN ReSound CEO Anders Hedegaard says: "It is impressive and encouraging to experience how our R&D machine is delivering innovative hearing aid solutions at a pace that is simply unmatched in the industry. Building on our most successful launch ever, ReSound LiNX, we present the next wave of innovative hearing solutions offering people of all ages, and with any type of hearing loss, the opportunity to interact with the world like never before."

The string of new GN ReSound hearing solutions will be presented in details at the press- and analyst meeting at the EUHA conference on October 15, 2014 at 10.30 am.

To find out more about the new range of ReSound Smart hearing products, please visit www.resound.com/smarthearing

To read more about the new Beltone products, please visit www.beltone.com

* Delta SenseLab, 2013, read more www.resound.com/toprated

2014. GN ReSound, all right reserved.  Apple, iPhone, iPad and iPod touch are trademarks of Apple Inc, registered in U.S. and other countries.


For further information please contact:

Michael Bjergby

VP - IR, Communications, CSR & Treasury

+45 45 75 02 92

mbjergby@gn.com
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